Stuff magazine

Stuff

June 2013 Stuff cover (UK edition)
Editor	Guy Cocker
Categories	Technology Magazine, Gadget Mag
Frequency	Monthly
Publisher	Haymarket (UK)
Total circulation (Jan-Dec 2014)	70,325 (UK) Print and digital editions.
Year founded	November 1996 (UK) 1999 (US)
First issue	November 1996 (UK) 1999 (US)
Country	UK, U.S., Turkey, Germany, Russia, Czech Republic, France, the Netherlands, Ukraine, Spain, Romania, Lithuania, China, Philippines, Thailand, Taiwan, Malaysia, India, Indonesia, Singapore, Middle East, Mexico Korea, Poland, Portugal and Vietnam
Language	English
Website	Official UK site

November 1996 (UK)

November 1996 (UK)

Stuff is a British men's magazine featuring reviews of consumer electronics and previews of future technology. International editions such as previously published in the United States include other articles of interest to a predominantly male audience.

Stuff was first published in Britain in November 1996 by Dennis Publishing. A bi-monthly title, it followed the success of magazines such as FHM and Loaded in being pitched toward a young, male audience, with a focus on consumer goods and electronics. Facing declining circulation, its focus became more lifestyle orientated in 1998, before Dennis announced ceasement of publication in December that year. Rival publishing group Haymarket bought the title in January 1999, taking over publication from the issue dated February 1999 and refocusing the magazine to consumer electronics. Dennis retained publication rights to the title in the Americas, launching a US edition of the magazine based on a technology section originating in its other popular men's title, Maxim, in the same year, whilst Haymarket took ownership of the Stuff brand in all other territories.

In June 2007, private equity firm Quadrangle Group acquired Dennis Publishing's US arm, for $240 million. Later that year it announced that Stuff would cease publication as an independent title, returning to its origins as a regular section within Maxim, as of the latter title's November 2007 issue.

The UK version of the magazine has been published by Haymarket Media Group Ltd since February 1999, and is focused mainly on consumer electronics, gadgetry and lifestyle products, such as iPods, mobile telephones, computers, audio-visual equipment and other innovative goods of interest to a predominantly male audience. Stuff often has a scantily clad woman on the cover (with a few further photos of her inside the magazine), posing with the product(s) covered in that edition's main feature. There are multiple in-depth features, such as product reviews of laptops, digital audio (MP3) players, technology editorials, digital cameras as well as advertising. Regular features include an "adrenaline junkie" article, and speculative pages about upcoming technology, such as the "rumour mill" and the "Next big thing?" on the last page.