Indomie
Indomie logo
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| Product type | Instant noodle |
|---|---|
| Produced by | Indofood |
| Introduced | 1972 |
| Markets | Worldwide, but mainly sold in Indonesia Malaysia East Timor Australia New Zealand Egypt Netherlands Kenya Hong Kong China Japan United States Canada Saudi Arabia Turkey Nigeria |
| Tagline | Indomie Seleraku (Indonesia) Indomie My choice (Worldwide) Flavor, favored by the world (Worldwide) Tasty Nutrition. Good For You. (Nigeria) |
| Website |
www.indomie.com |
www.indomie.com
Dufil Indomie Nigeria
Indomie is a brand of instant noodle by Indofood, the largest instant noodle manufacturer in Indonesia with 72% of market share. It is distributed in Australia, Asia, Africa, New Zealand, the United States, Canada and European and Middle Eastern countries. Outside its main manufacturing plants in Indonesia, Indomie is also produced in Nigeria since 1995 where it is a popular brand and has the largest instant noodle manufacturing plant in Africa.
Instant noodles were first introduced into the Indonesian market in 1969. Indofood is one of Indonesia's largest pre-packaged food companies, and was founded in 1982 by Sudono Salim, an Indonesian tycoon who also owned Bogasari flour mills. Indomie instant noodle brand was first launched in 1972 with Indomie Kuah Rasa Kaldu Ayam (chicken stock) flavour, followed by Indomie Kuah Rasa Kari Ayam (chicken curry) flavour in 1982. In 1983 Indomie launched its first dry (served without soup) Indomie Mi Goreng variant, which quickly become popular in the Indonesian market. Indomie has become a household name for instant noodle in Indonesia, and accounted for around 70 percent of instant noodle market shares in Indonesia. Indomie has won several awards, among others are Indonesia Best Brand Award (IBBA), The Most Effective Ad, Indonesia Consumer Satisfaction Award (ICSA), and Indonesia Best Packaging Award.
Indomie is a form of instant noodle spiced for the Indonesian palate. The most popular flavour is Indomie Mi goreng, followed by Indomie Soto Mie (Noodle Soto flavour), Indomie Ayam Bawang (onion chicken), Indomie Kari Ayam (chicken curry), Indomie Kaldu Ayam (chicken stock) and Indomie Ayam Spesial (special chicken). Indomie noodles are not vegetarian.
Indomie claims to be made from high quality flour supplied by Bogasari flour mills, meeting international standards, and fortified with vitamin A, B1, B6, B12, niacin, folic acid and iron. Indomie is certified as halal by Majelis Ulama Indonesia, certified ISO 9001:2001 and HACCP from SGS.
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Wikipedia