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Second Cup

Second Cup Coffee Co.
Public (: SCU)
Industry Coffee
Founded 1975; 42 years ago (1975) in Toronto, Ontario, Canada
Headquarters Mississauga, Ontario, Canada
Key people
Alix Box (President & CEO)
Jim Ragas (President - International)
Barbara Mallon (CFO)
Chris Sonnen (Vice President, Coffee Excellence)
Vanda Provato (Vice President, Marketing & Category)
Audra Wosik (Vice President, Franchising)
Dean Michaels (Vice President, Development)
Ted Tai ( Vice President, Operations)
Products
  • Coffee beverages
  • smoothies
  • tea
  • baked goods
  • sandwiches
Revenue IncreaseCAN$28.17 million (2014)
Decrease -CAN$30.90 million (2014)
Decrease -CAN$27.03 million (2014)
Total assets CAN$53.45 million (2014)
Total equity CAN$25.00 million (2014)
Website www.secondcup.com

Second Cup Coffee Co. is a Canadian specialty coffee retailer operating more than 300 cafes across the country. Its headquarters are in Mississauga, Ontario. Its stores sell hot and cold beverages, pastries, snacks, pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers. Second Cup sales continue to compete with Starbucks, Tim Hortons and McDonald's, which also feature espresso-based specialty drinks.

Since its inception, Second Cup has expanded its franchises to the United States, Morocco, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Lebanon, Jordan, Egypt, the United Arab Emirates, Iraq, Syria, Yemen, Cyprus, Azerbaijan, Angola, Lithuania, and Romania. It also opened a store in Pakistan in 2013, in the United Kingdom in 2014, in the Philippines in 2015, in Poland in 2016 and in Bangladesh in 2015.

Tassimo Second Cup beverages were launched on September 13, 2012. Tassimo T65 are now sold at every Second Cup location.

Second Cup was founded in 1975 by Tom Culligan and Frank O'Dea. Culligan eventually purchased O'Dea's shares. After building it to a 150-store chain, he sold it in 1988 to Michael Bregman.


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