Pepsi Max
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| Type | Diet Cola |
|---|---|
| Manufacturer | PepsiCo |
| Country of origin | Ukraine, United Kingdom, Italy, Turkey |
| Introduced | 1993 |
| Variants | Pepsi Max Cappuccino, Pepsi Max Twist, Pepsi Max Punch, Pepsi Max Cherry |
| Related products | Pepsi ONE, Diet Pepsi |
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to their drinks Pepsi and Diet Pepsi.
A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed to "Pepsi Zero Sugar" in late 2016.
Pepsi Max debuted in Australia, United Kingdom and Italy in April 1993. The rollout was expanded to Ireland the following September, and to France, Greece, Spain, Portugal the Netherlands the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until 2006 (the U.S. is PepsiCo's native market, and the largest consumer of carbonated soft drinks), where one of its principal ingredients had not yet been approved by the Food and Drug Administration. The ingredient in question—acesulfame potassium—is combined with aspartame to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
It's one of the most well known drinks in the world. On 28 May 1994, England's Blackpool Pleasure Beach amusement park opened the Pepsi Max Big One steel roller coaster. At the time, the Pepsi-sponsored attraction was the world's tallest and fastest roller coaster. Both records subsequently were broken elsewhere, but to this date, it still remains the tallest roller coaster in the United Kingdom, and one of the tallest and longest coasters in Europe.
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