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Pepsi ONE

Pepsi One

Pepsi ONE logo

The Pepsi One logo used from 2005 to 2012
Type Diet Cola
Manufacturer PepsiCo
Country of origin United States
Introduced 1998
Discontinued 2014
Related products Pepsi True, Pepsi Next, Pepsi Max, Pepsi X, Diet Pepsi, Diet Coke, Coca-Cola Zero

Pepsi ONE logo

Pepsi One, corporately styled PEPSI ONE (so named because it contains one calorie per eight-fluid ounce [230 ml] serving), was a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi.

On June 30, 1998, the artificial sweetener acesulfame potassium (Ace-K) was approved for use by the Food and Drug Administration. PepsiCo responded within one hour, announcing the introduction of Pepsi One (which reached store shelves the following October). The original formulation was sweetened with aspartame and acesulfame potassium. This new variety was based upon an earlier product (sold in other countries) called Pepsi Max, but it featured a formula and flavor profile developed specifically for the U.S. market.

The launch of Pepsi One included an advertising campaign featuring the slogan "just one calorie." Subsequently, comedian Tom Green appeared as the spokesperson.

Before 2012, Pepsi One was the last Pepsi variant to include the old logo used from 2003 to 2008, while all the other Pepsi variants had been using the current logo used since late 2008; the only other Pepsi product not using the current logo was Pepsi Throwback, which intentionally used retro packaging. However, Pepsi One's logo was later modernized with the current logo to be in line with the other flavors.

On March 21, 2005, Pepsi-Cola North America announced that it will add SPLENDA(R) Brand Sweetener (sucralose) to a newly reformulated Pepsi ONE, creating a full-flavor cola taste with only one calorie.


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