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Aéropostale (clothing)

Aeropostale, Inc.
Public
Traded as OTC Pink:
Industry Retail
Founded 1973 (fiscal 1987)
Headquarters New York City, New York, U.S.
Number of locations
860
Area served
Key people
Thomas P. Johnson (CEO) Karin Hirtler-Garvey (COB)
Products Apparel & accessories
Revenue Decrease US$1.838 billion (FY 2014)
Decrease US$(213.138 million) (FY 2014)
Decrease US$(206.458 million) (FY 2014)
Total assets Decrease US$512.189 million (FY 2014)
Total equity Decrease US$93.552 million (FY 2014)
Number of employees
21,007 (January 31, 2015)
Website www.aeropostale.com

Aéropostale, Inc. (occasionally known as AERO) is an American shopping mall-based specialty retailer of casual apparel and accessories, principally targeting ages 12-to-17-year-old men and women through its Aéropostale stores although adults 18 and up wear the clothing as well and 4-to-12-year-old children through its P.S. from Aéropostale stores. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. The company operates 773 Aéropostale stores in the U.S. (spanning all 50 states and Puerto Rico) and about 61 stores in Canada. P.S. from Aéropostale operates 26 stores in 12 U.S. states. Aéropostale's licensees operate 239 Aéropostale and P.S. from Aéropostale locations in the Middle East, Asia, Europe, and Latin America. The first Aéropostale store was opened in 1987 by Macy's in the Westside Pavilion Mall in Los Angeles, CA. The company has grown from 119 stores in 1999 to the current 860.

After thirteen consecutive quarters of losses, Aéropostale filed for Chapter 11 bankruptcy on May 4, 2016, with assets of $354 million. The company will close 113 of its 739 U.S. stores and all 41 (in addition to 20 already closed prior to the filing) in Canada, the majority of which were unprofitable and responsible for the company's losses.USA Today made a list of all of the US stores closing as part of its bankruptcy.

To leverage the strength of the Aéropostale teen brand, the company has expanded its namesake chain to a new chain called "P.S. from Aéropostale", geared at children. P.S., from Aéropostale, began in 2009, and originally only offered apparel at value prices to the 7–12 age market. In winter of 2011, P.S. added apparel for three-, four-, five- and six-year-olds to their collections, being introduced with the Holiday clothings. Beginning in November 2013, the Bethany Mota collection was added to Aéropostale stores, featuring clothing and accessories designed by American video blogger Bethany Mota. Also beginning in the fall of 2013, the Live Love Dream collection (LLD) was added to Aéropostale stores. Live Love Dream features lounge and activewear geared to girls. The company also offered a secondary brand called Jimmy'Z that focused on surf and skater clothing. The 14 stores were branded as more upscale with higher price points than its parent chain. The company closed all Jimmy'Z in fiscal 2009. In October 2014, the company launched their latest collection, United XXVI, which features clothing with an edgier look. The company works with video bloggers Nash Grier, Hayes Grier, and Cameron Dallas to create these looks based on the type of clothing the boys enjoy.


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