Bethany Mota
| Bethany Mota | |||||||||||
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Mota in 2014
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| Born |
Bethany Noel Mota November 7, 1995 Merced County, California, U.S. |
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| Nationality | American | ||||||||||
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| YouTube information | |||||||||||
| Channel | Macbarbie07 | ||||||||||
| Years active | 2009–present | ||||||||||
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| Subscribers | 10.3 million (February 10, 2017) |
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| Total views | 871.8 million (August 10, 2016) |
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| Subscriber and view counts updated as of August 10, 2016. | |||||||||||
Bethany Noel "Beth" Mota (born November 7, 1995) is an American video blogger. Starting with her YouTube channel, Macbarbie07, created in 2009, she rose to fame for her haul videos, in which she shows her fashion and style purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. She has since expanded into her own fashion line at Aéropostale. She has gone on multiple tours, which she calls her "Motavatours" to meet and interact with fans. She has also been on Season 19 of Dancing with the Stars.
Bethany Noel Mota was born on November 7, 1995, to Tammy and Tony Mota in Merced County, California. Mota is of Mexican and Portuguese descent. She grew up in California and has an older sister named Brittany. She was homeschooled through most of her education but attended public school from third to sixth grade. Mota attended dance and acting classes briefly during sixth grade.
Mota is one of the most popular YouTube celebrities. Mota's first haul video was in June 2009. She began her YouTube channel in order to escape the stress of bullying and rapidly gained followers, which numbered 9.5 million in October 2015.Business Insider described her as "relentlessly upbeat and bouncy" and "a virtuoso of positivity". As hauling became more popular on YouTube, retailers began to use it for marketing, and Mota was offered free cosmetics and gift cards. Mota is ambivalent about promotional videos, but when she does feature free products, she clearly identifies the products that she has not purchased. In January 2014, Business Insider estimated that she made $40,000 a month on her videos. In order to cultivate her fan following, she purchases prizes and awards to give them to fans who promote her videos. Her fans are called "Mota-vators". Besides her fashion-related videos, she also maintains a more personal account, which she uses to discuss whatever interests her. In 2014, she was selected to be among the content creators in YouTube's first advertising campaign. Mota has also appeared on YouTube's web show IMO, an opinion show aimed at teenagers. She also interviewed President Barack Obama on January 22, 2015 as part of a Whitehouse initiative to reach out to a broader audience following his 2015 State of the Union Address.
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