Private | |
Industry | Technology |
Founded | 2010 |
Founder | Jacob de Geer, Magnus Nilsson |
Headquarters | , Sweden |
Website | www |
iZettle is a financial technology company for small businesses. Jacob de Geer and Magnus Nilsson founded the company in April 2010 and launched its first app and service in 2011 with the vision to simplify and democratize payments. iZettle offers a range of financial products for small businesses including payments, point of sales, funding and partners applications. The service is currently available in Sweden, Finland, Denmark, Norway, United Kingdom, Germany, France, Spain, Italy, the Netherlands, Mexico and Brazil. iZettle was the first company to develop a chip-card reader and app for smartphone-based mobile commerce which meets international security requirements. iZettle is known as one of Sweden's fastest growing companies together with Tictail, Truecaller, Skype, Spotify, King Digital, Mojang and Klarna. Its main competitor in Europe is SumUp.
Jacob de Geer and Magnus Nilsson founded iZettle in April 2010 and launched its first app and chip card reader in 2011. The name “iZettle” derives from the expression “settling a debt.” The founders wanted a name that described what the company would do. They decided on a stylized combination of the words “I” and “Settle.”
iZettle is Jacob de Geer’s fourth start-up. He was the first employee of TradeDoubler in 1999 and Ameibo and Tre Kronor Media in 2007.
iZettle launched its mobile applications app for iOS in Sweden August 2011 to meet the local demands of a market dominated by smart card technology. The app worked initially with a Chip & Signature Card Reader. The company launched the full version of the service in Sweden later that year. Soon after launching, iZettle was listed as one of Tech Europe’s Pick of Stockholm Start-ups. iZettle became available for Android devices in August 2012, making the system available to non-iOS users.