TradeDoubler
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| Public | |
| Traded as | Nasdaq Stockholm: TRAD |
| Founded | 1999 |
| Headquarters | , Sweden |
| Products | Affiliate network, search marketing (PPC, SEO), ad network |
| Website | http://www.tradedoubler.com/en/about/ |
Tradedoubler is a digital marketing company based in , Sweden. It was founded in 1999 by Felix Hagnö and Martin Lorentzon and was listed on the in 2005.
Tradedoubler has nine offices: Sweden, United Kingdom, France, Germany, Switzerland, Netherlands, Spain, Italy and Poland. It pioneered affiliate marketing and is the only company to offer both a network and technology solution. The Tradedoubler network includes over 180,000 website publishers and over 2,500 advertisers.
On 15 January 2007, Tradedoubler received a buyout offer from AOL for SEK 6,332 million. This offer was later withdrawn by AOL on 15 March 2007 because of reluctance from the shareholders to sell.
On 25 July 2007, Tradedoubler acquired Interactive Marketing Works Ltd and subsidiaries ('The IMW Group') for £56 million. The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy' - a search management technology.
On 20 October 2009, Tradedoubler rebranded The Search Works to td Search across its European markets. The Tradedoubler product portfolio now includes: affiliate network (td Affiliate), ad network (td Campaigns), PPC and SEO (td Search), online tracking and measurement technology (td Integral).
On 9 November 2011, Tradedoubler agreed to transfer all of their search assets (td Search) to NetBooster.
Tradedoubler appointed Matthias Stadelmeyer as CEO in April 2014 in a move to improve on first-quarter results.
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