Hunan Satellite Television
| Hunan Television | |
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| Launched | 1 January 1997 |
| Network | Hunan Broadcasting System (HBS) |
| Owned by | Hunan Broadcasting System |
| Picture format |
576i (SDTV) 4:3 (1997.1.1–2016.8.31) 576i (SDTV) 16:9 (2016.8.31–present) 1080i (HDTV) 16:9 (2009.9.28–present) |
| Country | People's Republic of China |
| Language | Chinese |
| Broadcast area | China, including Macau, Hong Kong, Taiwan and overseas as (Hunan STV World) in North America, Japan, Australia, Europe, Singapore, Indonesia, Malaysia |
| Headquarters | Changsha |
| Website |
Official website Official video website |
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Availability
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| Satellite | |
| Chinasat 6B | 3750 H 10490, FEC 3/4, DVB-S, MPEG-2 (SD, Free-to-air) |
| Chinasat 6A | 3760 H 28800, FEC 3/4 (HD, one channel in DVB-S, MPEG-4 and one channel in AVS+, both are free-to-air) |
| Chinasat 9 | 11920 L 28800, FEC 3/4, ABS-S and 12140 R 28800, FEC 3/4, ABS-S (SD, with the latter in free-to-air) |
| Cignal Digital TV (Philippines) | Channel TBA |
| Cable | |
| SkyCable / Destiny Cable (Philippines) | Channel 225 (Digital) |
| Cablelink (Philippines) | Channel 252 |
Hunan Television or Hunan TV (Chinese: 湖南卫视; pinyin: Húnán Wèishì) is a provincial satellite TV station. It launched in January 1997 and is currently China's second-most-watched channel, second only to CCTV-1, owned by China Central Television, although Hunan STV occasionally overtook CCTV-1 in ratings. Hunan TV's signal covers most of China, including Macau, Hong Kong, Taiwan and overseas as (Hunan STV World) in North America, Japan, Australia, Europe and other countries and regions landing. From 28 September 2009 onward, the channel uses standard high-definition broadcast.
The original idea of the logo of Hunan TV is about a white fish and a golden grain, symbolizing that Hunan is a land of abundance and a land flowing with milk and honey. The light yellow and golden color symbolize the spirits of Hunan people, including optimistic, brave and creativity. In recent years, audiences gave Hunan TV a nickname as Mango TV which is accepted by Hunan TV as an official byname, because the shape of its logo looks like a golden mango. The nickname is especially useful as there are 22 provinces and the official channel name can be easily confused with other television channels.
HSTV had been the number one most viewed satellite television channel in the provinces for 4 years in a row. In 2009, HSTV is the second most viewed satellite television in China. It had also been nominated in the "top 500 China brand" for the second time in a row.
In 2012, HSTV viewing rate had dropped to the sixth of satellite television channel in China because of the rise of Jiangsu Television and Zhejiang Television. Later HSTV had placed a popular television program "Jīnyīng dú bō jùchǎngat金鹰独播剧场" 19:30, and had launched multiple entertainment program such as "Bǎi biàn dà kā xiù百变大咖秀", "I am a singer", then HSTV's viewing rate went back to number 1.
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