Cyber Monday
| Cyber Monday | |
|---|---|
| Observed by | Australia, United States, Canada, United Kingdom, Brazil, Romania, South Korea, Portugal, Uganda, Germany, UAE, Egypt, Netherlands, Chile, Colombia, Peru and Japan |
| Celebrations | Shopping / Consumerism |
| Date | Monday after U.S. Thanksgiving |
| 2016 date | November 28 |
| 2017 date | November 27 |
| 2018 date | November 26 |
| 2019 date | December 2 |
| Frequency | annual |
| Related to | Thanksgiving, Black Friday, Small Business Saturday, and Giving Tuesday |
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The term was coined by Ellen Davis and Scott Silverman and made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year".
According to the Shop.org/Bizrate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)".
In 2015, Cyber Monday online sales grew to a record $2.98 billion, compared with $2.65 billion in 2014. However, the average order value was $128, down slightly from 2014's $160. In 2016, Cyber Monday sales got off to a start of $554 million.
The deals on Cyber Monday are online only and generally offered by smaller retailers that cannot compete with the big retailers. Black Friday generally offers better deals on technology, with nearly 85% more data storage deals than Cyber Monday. The past Black Fridays saw far more deals for small appliances, cutlery, and kitchen gadgets on average than Cyber Monday. Cyber Monday is larger for fashion retail. On the past two Cyber Mondays, there were an average of 45% more clothing deals than on Black Friday. There were also 50% more shoe deals on Cyber Monday than on Black Friday. Cyber Monday has become an international marketing term used by online retailers across the world.
The term "Cyber Monday" was coined by Ellen Davis, and was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on 2004 research showing "one of the biggest online shopping days of the year" was the Monday after Thanksgiving (12th-biggest day historically). Retailers also noted the biggest period was December 5 through 15 of the previous year. In late November 2005, The New York Times reported: "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked." The idea for having such a holiday was created by Tony Valado, in 2003 while working at 1800Flowers.com, and coined "White Wednesday" to be the day before Thanksgiving for online retailers.
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Wikipedia