Giving Tuesday
| Giving Tuesday | |
|---|---|
| Date | Tuesday after U.S. Thanksgiving |
| 2016 date | November 29 |
| 2017 date | November 28 |
| 2018 date | November 27 |
| 2019 date | December 3 |
| Frequency | annual |
| Related to | Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Christmas |
Giving Tuesday, often stylized as #GivingTuesday for purposes of hashtag activism, refers to the Tuesday after U.S. Thanksgiving in the United States. It is a movement to create an international day of giving at the beginning of the Christmas and holiday season. Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday).
The idea for Giving Tuesday was first announced in October 2012, a month before the first planned Giving Tuesday (November 27, 2012). The announcement was made by Giving Tuesday founding partner Mashable, a technology website. Other founding partners listed in the story were Skype (launching Skype for Peace) and Cisco. Other partner organizations announced over the coming weeks included Microsoft,Sony, Aldo, Case Foundation, Heifer International, Phoenix House, and Starwood Hotels. Mashable provided detailed coverage of Giving Tuesday.
Other news and opinion websites that announced Giving Tuesday well in advance were CNet, the Huffington Post, and Deseret News.
Shortly before, during, and after the date, Giving Tuesday was covered by Washington Post, the White House official blog,ABC News, and the Huffington Post.Forbes used the occasion to publish a guide to effective giving.
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Wikipedia