Blonde versus brunette rivalry

One aspect of how women are portrayed in popular culture is a purported rivalry between blondes and brunettes. The rivalry is a cultural phenomenon found in many countries that have significant populations of both blondes and brunettes to include: Argentina, Australia, Austria, Brazil, Canada, Chile, France, Germany, New Zealand, the Republic of Ireland, Russia, the United Kingdom, and the United States. In the United States, evidence of a blonde versus brunette rivalry is common in the popular media and especially in television and film.

An example of a competitive event are the blonde vs. brunette chess matches that began in 2011 as part of the World Chess Tournament held in Moscow. The match was hosted by the Botvinnik Central Chess Club and featured two teams of young girls, blondes dressed in light colors and brunettes dressed in dark colors. All of the contestants had to prove a degree of expertise to participate. The 2011 match, which was the first in the series, was won by the brunettes. The 2012 re-match was won by the blondes who defeated the brunettes, 36.5-24.5. A third blonde vs. brunette chess match, also held at the Central Chess Club on April 1, 2013, resulted in a tie score.

"It was April 1st and the world’s top chess players were involved in the thrilling finale of the Candidates Tournament in London. But at the same time the Central Chess Club in Moscow was the venue of fierce fighting between Blondes and Brunettes who set out to determine the prevailing color. This was the third match of the ladies. Two years ago Brunettes won, but a year later the Blondes struck back. The third tournament was seen as an opportunity to claim the supremacy of one color over another. The girls were motivated, exchanging punches round after round, but when the dust has cleared the overall score was a 50:50 tie! The claim of supremacy will be postponed until the next meeting."

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