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Managing Asia

CNBC Asia
CNBC logo.svg
Launched June 20, 1995
Owned by NBCUniversal
Picture format 576i (SDTV 16:9/4:3)
Slogan "First in Business Worldwide"
Country Asia
Language English
Broadcast area Asia
Australia / New Zealand
Headquarters Singapore
Replaced Asia Business News
Sister channel(s) E!
Diva Universal
Golf Channel
Style Network
DreamWorks Channel
Euronews
CNBC World
Website Official website
Availability
Satellite
Foxtel (Australia) Channel 644
Astro (Malaysia) Channel 518
TrueVisions (Thailand) Channel 781
Indovision (Indonesia) Channel 337
Hot Bird 11127 v SR 27500
SKY Network Television (New Zealand) Channel 091
Cignal (Philippines) Channel 132 (SD)
Cable
StarHub TV (Singapore) Channel 707
Cable TV Hong Kong (Hong Kong) Channel 78
Now TV (Hong Kong TV channel) (Hong Kong) Channel 319
Foxtel (Australia) Channel 644
SkyCable (Philippines) Channel 111 (Digital)
Destiny Cable (Philippines) Channel 26 (Analog)
Channel 111 (Digital)
TrueVisions (Thailand) Channel 781
First Media (Indonesia) Channel 238
(Macau) Channel 810
Dialog TV (Sri Lanka) Channel 41
IPTV
Chunghwa Telecom MOD (Taiwan) Channel 154
Now TV (Hong Kong) Channel 319
CNBC Plus (USA) (US$9.95/month or US$99.95/year)
CNBC.com free view (U.S.) (Mondays 6AM to 4PM SIN/HK/TWN time)
HiNet HiChannel (Taiwan) Free 300K
Paid 600K or 1200K (NT$30/month, circa US$1, Taiwan only)
Fetch TV (Australia) Channel 181 (HD)
CHT MOD (Taiwan) Channel 154
Singtel TV (Singapore) Channel 173

CNBC Asia is a business news television channel in Asia. A subsidiary of NBCUniversal, it is the Asian service of the Consumer News and Business Channel (CNBC). Its programmes originate from Singapore, Mumbai, Hong Kong and Sydney and has bureaus in Tokyo and Seoul, Noida.

CNBC Asia was launched on 20 June 1995 along with sister channel NBC Asia. It was originally based in Hong Kong. Anchors such as Rico Hizon, Bernard Lo, Lorraine Hahn, Dalton Tanonaka and Bill Hartley were part of the original CNBC Asia team. It adopted similar programmes from its US counterpart like The Money Wheel and Business Tonight and had a few of its own programmes as well. In addition, the channel has broadcast programmes from CNBC US and CNBC Europe on a live and repeat basis.

In December 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Asia with Dow Jones' Asia Business News (ABN), and likewise of CNBC Europe with European Business News. The merged channel launched on 1 February 1998 and was named CNBC Asia Business News but it was simply referred to as CNBC Asia in mid-1998. As a result of the merger, there were massive employee lay-offs and programme cancellations at CNBC's Asia original headquarters in Hong Kong but Rico Hizon, Geoff Cutmore and Bernard Lo joined the newly merged channel whose operations have been based in Singapore ever since. Programmes and personalities came mostly from ABN and were for the most part retained in their original form (i.e., title and graphics scheme). CNBC Asia also mainly used ABN's own graphics scheme rather than adopt those in use by CNBC US and CNBC Europe. In addition, there was no regional ticker for most audiences until 26 October 1998 and simulcasts of US and European programmes were very limited.


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