"Visions Ahead"
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Formerly called
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United Broadcasting Corporation (UBC) UBC-True |
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Public: (:) | |
Industry | Pay television |
Founded | 1 July 1998 |
Headquarters |
118/1 Tipco Building, Rama XI Road, Sam Sen Nai, Payathai, Bangkok 10400, Thailand |
Area served
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Southeast Asia |
Key people
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Soopakij Chearavanont (Chairman) Supachai Chearavanont (CEO) |
Products | digital satellite and cable TV |
Parent | True Corporation |
Website | truevisionstv |
Subsidiary | |
Industry | Pay television |
Founded | 17 April 1989 |
Founder | Thaksin Shinawatra |
Defunct | 1 July 1998 |
Headquarters | Bangkok, Thailand |
Area served
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Thailand |
Products | Satellite television |
Website | www |
Public company | |
Founded | 2 October 1992 |
Defunct | 1 July 1998 |
Website | www |
TrueVisions is Thailand's leading cable satellite television operator. Now owned by the True Corporation, the company was formerly known as the United Broadcasting Corporation (UBC) and also known as UBC-True, but it was rebranded in February 2007.
International Broadcasting Corporation (IBC) is the first national cable TV provider established in 1989 by Thaksin Shinawatra. After having granted a 20-years concession to provide subscription television service by MCOT, IBC began broadcasting its programmes via super high frequency microwave using MMDS. Its first DTH service began in 1995 after their requested for coverage-area expansion was approved. In 1997, South African-Dutch company, MIH Limited bought 16% stake in IBC. IBC’s content mostly came from other countries such as HBO, CNN and ESPN.
UTV began providing its CATV service in Bangkok Metropolitan Areas in September 1995. The service was offered on its high quality hybrid fiber coaxial network which it began deploying in 1994. The cable technology allowed for a number of channels to be offered, with high quality sound and picture and allowed for value added services such as pay per view. By 1997 hybrid fiber coaxial cable network passed an estimated 800,000 homes.
In 1997 UTV sold the cable infrastructure component of its business to its sister company Asia Multimedia Company Limited allowing UTV to focus on content and subscriber management service delivery.
Due to an economic crisis since 1997, In February 1998, IBC sign a merger with UTV to form United Broadcasting Corporation (UBC) in order to survive the crisis by decreased the operation costs. UBC has separated into two companies 'UBC plc.' which was operating pay-television service via the satellite transmission via IBC's concession and 'UBC Cable Co., Ltd.' which was operating pay-television service via the cable via UTV's cable concession.
In November 2005, True Corporation (True) announced it will take over UBC plc. It will buy 30.59% stake from MIH Holdings and launch a tender offer for the 221 million shares outstanding at 26.5 baht per share and will delisted UBC from the (SET).
In April 2006, UBC has rebranded to UBC-True following the take over completion. UBC was delisted from SET on 11 April 2006.