Now TV
| Now TV | |||||||||||||||||||||
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| Traditional Chinese | now 寬頻電視 | ||||||||||||||||||||
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| Simplified Chinese | now 宽频电视 | ||||||||||||||||||||
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| Transcriptions | |
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| Standard Mandarin | |
| Hanyu Pinyin | Now Kuānpín Diànshì |
| Wade–Giles | Now k'uanp'in tanshih |
| Yale Romanization | Now Kwānpín Dànshr̀ |
| IPA | Now [kʰwánpʰǐn tjɛ̂nʂɨ̂] |
| Yue: Cantonese | |
| Yale Romanization | Now fūn pàhn dihn sih |
| IPA | Now [fʊ́n pʰɐ̏n tʰìn ɕì] |
| Jyutping | Now fun1 pan4 din6 si6 |
Now TV (stylised as now TV; Chinese: Now 寬頻電視; pinyin: Now Kuānpín Diànshì; Jyutping: Now fun1 pan4 din6 si6; Cantonese Yale: Now fūn pàhn dihn sih) is a pay-TV service provider in Hong Kong operated by PCCW Media Limited, a wholly owned subsidiary of PCCW. It provides 197 TV channels including 176 channels branded under now TV (32 channels in HD), 21 channels from TVB Network Vision (1 channel in HD), and over 30 video on demand categories. Launched on 26 September 2003, its TV signal is transmitted with IPTV technology through HKT's fixed broadband network.
Now TV is the largest pay-TV operator in Hong Kong in terms of number of subscribers, number of channels, number of HD channels and quantity of VOD contents. The word "Now" is abbreviated from "Network Of the World".
Launched in March 1998, PCCW's services included a wide range of information and entertainment, such as news, video-on-demand (VOD), music videos, home-shopping, home-banking and educational content. iTV had some 67,000 subscribers at the end of 2000.
Due to the liberalization of the pay-TV market by the HKSAR government in early July 2000, the then existing duopolists, iTV and i-Cable, were confronted with ferocious competition. With fewer subscribers and hence the decline in the revenue generated from iTV, the interactive television operation was terminated in the final quarter of 2002. Now Broadband pay-TV service was launched in September 2003 with 23 channels under the same umbrella company PCCW; iTV is thus commonly viewed as the predecessor of Now TV.
In December 2005, Now TV introduced a technology with connection speed up to 18 megabits per second (Mbit/s). At least 75% of the service area will be offered a service running up to 8Mbit/s. In addition, Video-On-Demand services were launched in January 2006.
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