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Astro (satellite TV)

Astro Malaysia Holdings Bhd.
Subsidiary
Industry Broadcasting, Mass Media
Founded 1 June 1996; 20 years ago (1996-06-01)
Headquarters AABC, Lebuhraya Puchong-Sg. Besi, Bukit Jalil, Kuala Lumpur, Malaysia
Area served
Malaysia
Key people
Dato Rohana Rozhan (CEO)
Products Direct broadcast satellite
IPTV
Mobile TV
Internet TV
Revenue Increase RM 2.6 billion (2014)
Decrease RM 777.71 million (2014)
Increase RM 447.95 million (2014)
Parent Astro Malaysia Holdings Bhd.
Website www.astro.com.my

All-Asian Satellite Television and Radio Operator (or better known as Astro) is a Malaysian direct broadcast satellite (DBS) Pay TV service. It transmits digital satellite television and radio to households in Malaysia and Brunei and has operations at the All Asia Broadcast Centre located in Bukit Jalil, Kuala Lumpur and MEASAT in Cyberjaya. Astro was granted an exclusive license as a sole Pay TV provider by the Malaysia federal government until 2022. Until then, it will be the only DBS provider in Malaysia. Its only with their allies is HyppTV, a IPTV service by TM who carry their 5 Astro channels. As of September 2014, astro provided services to over four million subscribers.

Astro is a wholly owned subsidiary of Astro All Asia Networks plc. and operated by MEASAT Broadcast Network Systems Sdn. Bhd. This company was de-listed from the Main Market of Bursa Malaysia Securities Berhad on 14 June 2010, following a successful take-over offer by Astro Holdings Sdn Bhd, a company owned by Tegas Sdn Bhd and its affiliates and Khazanah Nasional Berhad.

Astro launched the first High Definition (HD) broadcast in Malaysia in December 2009 under the brand Astro B.yond. Following the launch of HD, Astro B.yond PVR (Personal Video Recorder) was introduced in June 2010 and Astro B.yond IPTV in April 2011 followed by Over-The-Top service, Astro on the Go in 2012.

On 18 February 2012, Astro introduced NJOI as an entry-level DTH satellite TV service. It is the first non-subscription-based satellite TV. As of February 2015, NJOI has 24 SDTV channels, 5 HDTV channels and all radio channels.

Tan Sri Ananda Krishnan, was issued a license in 1995 to operate MEASAT. MEASAT in turn launched ASTRO, Malaysia’s digital direct broadcast satellite service. He is estimated to have a net worth of over US$7.4 billion. Malaysia’s privately owned FM stations exhibit similar ownership patterns as television, and is largely controlled by Ananda Krishnan. Five of the seven stations are owned by Airtime Management and Programming Sdn. Bhd. (AMP). AMP additionally operates four “FM” services that are available only via digital direct broadcast satellite (ASTRO). AMP is also a division of Krishnan’s ASTRO. Not forgetting that Ananda Krishnan also has control over the telecommunication company Binariang Bhd. that owns two satellites Measat-1, Measat-2 and now Maxis Communications Berhad(S) (Shriver, 2003). After the launch of the MEASAT-1 satellite as part of Malaysia’s commercialisation of space, Astro commenced broadcasting in 1996 with an initial bouquet of twenty-two television and eight radio channels, which were its own channels (Astro All Asia Networks, 2011).


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