Aussie (shampoo)

Aussie is an international cosmetics brand. Its products are focused solely on hair care, such as shampoos, conditioners, hair serums, gels and sprays. It is marketed as a product of Australia due to its inclusion of certain natural ingredients found from the country itself. Thus, its logo is a kangaroo, and, similarly, its slogan is "Roo Your 'Do!". However, the brand is in fact manufactured by Procter & Gamble, an American company, which bought the brand in 2003. The brand was particularly successful in 2004, when P&G had US$55 billion in sales (the brand sales was unknown).

Aussie manufactures hair product collections for straight, wavy and curly hair to fix problems such as frizz, dryness, flat hair, and damaged hair. Aussie’s celebrity stylist is Sarah Potempa.

The product was sold in Australia prior to 1990, but was phased out during the 1990s and the product has been focused on the British and American markets.

In 1979, Aussie was founded by Tom Redmond, an American businessman. Prior to this, he had more than 20 years of experience in the professional salon industry.

When visiting Australia, Redmond realised that a wide variety of various ingredients such as Blue Gum Leaves, Australian Custard Apple, Quandong, Mint Balm, Wild Cherry Bark and Jojoba Seed Oil could be used to produce hair products.

Accordingly, Redmond was inspired to develop the first of the Aussie products: Australian 3 Minute Miracle (an intensive, conditioner that claims to produce results in three minutes).

Although it is marketed as a product of Australia, Procter & Gamble stopped selling Aussie goods in Australia as they had higher sales in Britain and America. Aussie is currently an international brand, its products sold in Brazil, Denmark, Finland, Germany, Greece, Ireland, Netherlands, Norway, Portugal, Spain, Sweden, United Kingdom, United States, France and Canada.

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