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WISW

WISW
WISW logo.png
City Columbia, South Carolina
Broadcast area Columbia, South Carolina
Branding NBC Sports Radio AM 1320
Frequency 1320 kHz
First air date 1945 (as WKIX)
Format Sports Talk
Power 5,000 watts daytime
2,500 watts nighttime
Class B
Facility ID 54793
Callsign meaning "W"onderful "I"odine "S"tate (The same as former news partner WIS-TV)
Former callsigns WKIX (1945-1947)
WMSC (1947-1953)
WOIC (1953-1989)
WOMG (1989-1995)
Affiliations NBC Sports Radio
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations WNKT, WLXC, WOMG, WTCB
Webcast Listen Live
Website wisradio.com

WISW is a sports talk radio station licensed to Columbia, South Carolina. It serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 1320 kHz with 5,000 watts daytime and 2,500 watts nighttime, directional. The station goes by the name NBC Sports Radio AM 1320.

WISW was formerly known as "News Talk 1320 WIS" or "WIS Radio", taking the base of its call sign from the former WIS. The latter station was the longtime sister station of WIS (TV), Columbia's long-dominant NBC affiliate. The WIS portion of the call letters stood for "Wonderful Iodine State." The former WIS is now WVOC.

The station is owned by Cumulus Media, which also owns AC WTCB, NASH Icon WOMG, The Game WNKT and Urban AC WLXC in the Columbia radio market. All five stations share studios located at the Granby Building in Cayce and the WISW transmitter is in West Columbia.

1320 signed on as WKIX in 1945. The station featured local and national programing from the CBS Radio Network. In 1947, the station became WMSC, retaining the CBS Radio affiliation. The transmitter site was later used by WZLD and WXRY.

In 1953, WMSC was sold to new owners and the station became WOIC. WOIC had begun on 1470 and was the first station to target the African American community in Columbia. In 1976, WOIC applied for an FM on 103.1, which was dismissed and awarded to another group. WOIC appealed, which caused the application to be held up. The case was dismissed in October, 1981 and 103.1 became WDPN (now WOMG) in 1982. Ironically, WDPN was acquired by WOIC's parent company, Nuance Corporation, by 1985.


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