WLXC
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| City | Columbia, South Carolina |
|---|---|
| Broadcast area | Columbia, South Carolina |
| Branding | 103.1 Kiss FM |
| Slogan | The Best Variety Of R&B Hits And Classic Soul |
| Frequency | 103.1 MHz |
| First air date | 1982 (as WPDN) |
| Format | Urban Adult Contemporary |
| ERP | 6,000 watts |
| HAAT | 94 meters (309 feet) |
| Class | A |
| Facility ID | 54794 |
| Transmitter coordinates | 34° 03' 05" N, 81° 00' 07" W |
| Callsign meaning | Lexington (previous city of license) |
| Former callsigns | WPDN (1982-1986) WMMC (1986-1988) WPRH (1988-1989) WOMG (1989-2008) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WISW, WOMG, WNKT, WTCB |
| Webcast | Listen Live |
| Website | kiss-1031.com |
WLXC is an Urban Adult Contemporary station licensed to Columbia, South Carolina that serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 103.1 MHz with an ERP of 6 kW. The station goes by the name 103.1 Kiss FM and its current slogan is "The Best Variety of R&B and Classic Soul." Its studios are located at the Granby Building in Cayce and the transmitter is in Columbia northeast of downtown.
103.1 FM was allocated to Columbia beginning in 1976. The construction permit for the 3 kW. station was awarded in June of that year to MIDCOM Corporation, a group made up of Rev. I. DeQuincey Newman, J.E. Dickson, Bob Parnell, & Bob Cook. Construction for the station was held up for several years by appeals filed by Nuance Corp, the owners of crosstown AM Urban Contemporary outlet WOIC and one of the dismissed applicants for the proposed FM.
Eventually, the FCC sided with a lower court, approving the station to be licensed to MIDCOM in October 1981. Finally in 1982, the station hit the air as WDPN with an Urban Contemporary and Jazz music format with its studios and tower located in the Columbia suburb of Dentsville.
Ratings for the new outlet were at a 4.2 in its first Arbitron ratings period. However, the station was overshadowed not only by the well-established WOIC, but competition from Sumter-based FM Urban Contemporary outlet WWDM, which became the dominant Urban outlet in the market. By 1985, WDPN was acquired by WOIC's parent company, Nuance Corporation and WDPN's studios were moved into WOIC's facility at 910 Comanche Trail in West Columbia. Ratings for both stations began to decline.
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