WOMG
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| City | Lexington, South Carolina |
|---|---|
| Broadcast area | Midlands, South Carolina |
| Branding | 98.5 WOMG |
| Slogan | Columbia's Classic Hits |
| Frequency | 98.5 MHz |
| First air date | August 31, 1994 (as WLXC) |
| Format | Classic hits |
| ERP | 6,000 watts |
| HAAT | 99 meters (325 feet) |
| Class | A |
| Facility ID | 37200 |
| Transmitter coordinates | 34°03′05″N 81°00′07″W / 34.05139°N 81.00194°W |
| Callsign meaning | W Oldies MaGic ("Magic" is in reference to the previous moniker of the station; moniker was revived 4/2008 to 2/2014) |
| Former callsigns | WLXC (1993-2008) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WISW, WLXC, WNKT, WTCB |
| Webcast | Listen Live |
| Website | womg.com |
WOMG is a classic hits station licensed to Lexington, South Carolina and serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 98.5 MHz with an ERP of 6 kW. Its studios are located at the Granby Building in Cayce and the transmitter is in Columbia northeast of downtown.
98.5 was allocated in the early 1990s as part of an FCC docket that would allow the Columbia metro area several new radio stations. The license was eventually awarded to Lexington Communications, which applied for the WLXC call letters. Before construction started, Lexington Communications agreed to sell the station to HFS Communications, another group, on the condition that WLXC was operated by the company for a period of one year before completing the transaction. Studios for the station were constructed in the town of Lexington while the transmitting facilities were built near the village of Red Bank.
WLXC was to be launched on August 26, 1994, but it was postponed due to area storm damage from the remnants of Tropical Storm Beryl (which produced several tornadoes in and near the town of Lexington) as well as problems with the station's phone lines. Finally on August 31, WLXC signed on with a sports radio format known as "98.5 The Ticket".
Local airstaff for WLXC in its first year included station general manager/part-owner Jim Forrest and Tom Hayes for mornings, Gary Pozik for mid-mornings (with a health and fitness show, which was dropped months later), Ken Wall for early afternoons, Matt Hogue for late afternoons and Phil Kornblut for evenings (which was moved after several months of being pre-empted by games to All-News outlet WVOC II). National sports–talk programming, which included "The Fabulous Sports Babe", came from "American Radio Sports Network". Several months after WLXC signed on, "American Sports Radio" was sold to "One-On-One Sports Network".
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