WTCB
 |
|
| City | Orangeburg, South Carolina |
|---|---|
| Broadcast area | Columbia & The Midlands |
| Branding | B106.7 |
| Slogan | Today’s Hits and Now More of Yesterday’s Favorites |
| Frequency | 106.7 MHz |
| First air date | July 6, 1967 (as WDIX-FM) |
| Format |
Adult contemporary Christmas music (Dec.) |
| ERP | 100,000 watts |
| HAAT | 240 meters |
| Class | C1 |
| Facility ID | 54791 |
| Callsign meaning | We're The Carolinas' Best |
| Former callsigns | WDIX-FM (1967-1976) WPJS (1976-1982) WIGL (1982-1985) |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | WISW, WLXC, WOMG, WNKT |
| Webcast | Listen Live |
| Website | b106fm.com |
WTCB is an adult contemporary radio station licensed to Orangeburg, South Carolina and serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 106.7 MHz with an effective radiated power (ERP) of 100 kW. The station goes by the name B106.7 and its current slogan is "Today's Best Music". Its studios are located on Gervais Street in downtown Columbia and the transmitter is in Swansea.
106.7 signed on July 6, 1967 as WDIX-FM, the sister to WDIX AM 1150 in Orangeburg (formerly WRNO, now off the air). The station was known as W-107 and was owned by Frank Best. At the time, the station featured an automated format with music that would be considered today as Hot Adult Contemporary.
In late 1976, both stations were sold to Radio Smiles, a group owned by Norman Suttles. WDIX changed to Top 40, while WDIX-FM became religious WPJS (the call sign meaning "W"e "P"roclaim "J"esus "S"aves). In 1978, the transmitting power was increased from 37 kw to 100 kw utilizing a new CCA transmitter and 10-bay Shively antenna.
In 1982, both WDIX & WPJS were sold to Keymarket Group. WPJS became country WIGL (Wiggle 106), utilizing TM's (now Jones TM) "3-In-A-Row" Modern Country format, operating it live-assisted. WIGL also made a concerted effort to target Columbia, but was plagued with periodical audio problems as well as fierce competition from WCOS-FM. In 1984, Suburban Radio Group of Concord, North Carolina bought WDIX, and in 1985 the company bought WORG.
In early 1985, WIGL took the first steps toward improving its coverage of Columbia by building a new 714 ft. tower in Sandy Run and moving the studios to the Granby Building in Cayce. It was rumored that WIGL would remain country and challenge Columbia's longtime country powerhouse, WCOS-FM. However, on April 15, 1985; the station signed on from its new tower as an adult contemporary/CHR/oldies hybrid with the new call letters of WTCB and a new moniker, "B106". Almost overnight, the station became a huge ratings success, with a superior market sound and a signal that covered two-thirds of South Carolina. It provides at least secondary coverage from the fringes of Charlotte to the northern exurbs of Charleston. It beat many stations, including longtime AC WSCQ (now WXBT), in its first Arbitron book. WTCB's immediate impact caused many of the established Columbia stations to rethink their marketing.
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Wikipedia