WXBT
 |
|
| City | West Columbia, South Carolina |
|---|---|
| Broadcast area | Columbia & The Midlands |
| Branding | 100.1 The Beat |
| Slogan | Columbia's Real Hip-Hop and R&B |
| Frequency | 100.1 MHz (also on HD Radio) |
| Translator(s) | 105.5 W288CX (Columbia, relays HD2) |
| First air date | August 5, 1975 (as WSCQ) |
| Format |
Urban Contemporary HD2: Classic hip hop "Throwback 105.5" |
| ERP | 5,900 watts |
| HAAT | 100 meters (328 feet) |
| Class | A |
| Facility ID | 13589 |
| Transmitter coordinates | 34°4'7"N, 81°4'17" W |
| Callsign meaning | W X BeaT |
| Former callsigns | WSCQ (1975-2003) WXBT (2003-2011) WVOC-FM (2011-2014) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | WCOS, WCOS-FM, WLTY, WNOK, WVOC |
| Webcast | Listen Live |
| Website |
thebeatcolumbia.com throwback1055.iheart.com (HD2) |
WXBT is an urban contemporary radio station licensed to West Columbia, South Carolina and serves the Columbia, South Carolina market. The iHeartMedia, Inc. outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 100.1 MHz with an ERP of 5.9 kW. The station goes by the name "100.1 The Beat". Its studios are in Columbia (west of the Congaree River) and the transmitter is nearby Columbia International University.
100.1 FM signed on August 5, 1975 as WSCQ, Columbia's first all-news station, as an affiliate of NBC's News and Information Service. It was owned by Sanders Guignard and Barnett F. Goldberg with studios located at 1440 Knox Abbott Drive on the Cayce-West Columbia city limit boundary. Mr. Goldberg served as the station's original general manager, chief engineer, and led the design and construction of the studios and remote transmitter site. Notably, WSCQ was one of the first commercial radio stations to be granted "vanity" call letters; WSCQ originally stood for "We're South Carolina Quality". Ratings for the new station struggled as the news and information format was unproven at the station's launch, measuring at a 0.1 in its first year on the air. In the coming years the fore-site of the founders' format would be proven; however, in the early '70s the low adoption rate of the FM band combined with the lack of support from NBC for its new network led to the failure of the original format.
With the station losing money, Guignard put a stake in the station's ownership for sale in late 1976, effectively forcing Mr. Goldberg out of the ownership group and management of the station. It was acquired by Congaree Broadcasters, a group consisting of former WIS veterans Gene McKay (now deceased), Bill Benton, Dave Wright, and Dennis Waldrop. WSCQ retain its call letters, but changed the format to Adult Contemporary with Gene McKay hosting mornings (a position he had held previously at WIS and would hold at WSCQ over the next 22 years). Meantime, station partners Bill Benton and Dave Wright held down various on-air duties while Dennis Waldrop became the station's general manager. The station did very well throughout the rest of the 1970s and on throughout the 1980s as FM became the choice for radio listening. Also, in the early 1980s, WSCQ adopted the "Q-100" handle with the slogan "Lite Rock, Less Talk". By 1991, the handle was changed to "Sunny 100" and a more upbeat AC approach was used.
...
Wikipedia