WVOC
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| City | Columbia, South Carolina |
|---|---|
| Broadcast area | Columbia metropolitan area |
| Branding | News Radio 560 WVOC |
| Slogan | Columbia's News, Talk & Sports |
| Frequency | 560 kHz |
| First air date | July 10, 1930 (as WIS) |
| Format | News/Talk |
| Power | 5,000 watts |
| Class | B |
| Facility ID | 11902 |
| Callsign meaning | W Voice Of Columbia |
| Former callsigns | WIS (1930-1986) WVOC (1986-2011) WXBT (2011-2014) |
| Affiliations |
Premiere Networks TheBlaze Network Westwood One Network Fox News Radio |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | WCOS, WCOS-FM, WLTY, WNOK, WXBT |
| Webcast | Listen Live |
| Website | wvoc.com |
WVOC (560 kHz) is a commercial AM radio station licensed to Columbia, South Carolina, and serving the Columbia metropolitan area. The station is owned by iHeartMedia, Inc. and airs a talk radio format. Its studios and offices are on Greystone Boulevard; Its transmitter is located off Radio Lane in Columbia. WVOC operates with 5000 watts around the clock. By day it uses an omnidirectional antenna making the station audible over most of South Carolina, but at night it uses a directional antenna keeping the signal mostly in the central part of the state.
WVOC starts its weekday mornings with a local news and talk program hosted by Gary David. The rest of the day is made up of nationally syndicated talk shows, most of them from iHeart subsidiary Premiere Networks. Hosts include Glenn Beck, Rush Limbaugh, Sean Hannity, Mark Levin, America Now with Meghan McCain, Ground Zero with Clyde Lewis, Coast to Coast AM with George Noory and This Morning, America's First News with Gordon Deal. Weekends feature shows on money, travel and home repair. Syndicated hosts include Rudy Maxxa, Gary Sullivan, Joe Pags and Bill Cunningham. Most hours begin with world and national news from Fox News Radio and select hours begin with world and national news from Westwood One News.
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