WIS-TV
 
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Columbia, South Carolina United States |
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| Branding | WIS News 10 |
| Slogan | Live. Local. NOW. |
| Channels |
Digital: 10 (VHF) Virtual: 10 () |
| Subchannels | (see article) |
| Affiliations | NBC |
| Owner |
Raycom Media (WIS License Subsidiary, LLC) |
| First air date | November 7, 1953 |
| Call letters' meaning |
Wonderful Iodine State |
| Former channel number(s) | 10 (VHF analog, 1953–2009) 41 (UHF digital, 2003–2009) |
| Former affiliations | ABC (secondary, 1953–1961) |
| Transmitter power | 57 kW |
| Height | 481 meters (1,578 ft) |
| Facility ID | 13990 |
| Transmitter coordinates | 34°7′29″N 80°45′23″W / 34.12472°N 80.75639°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www |
WIS, virtual and VHF digital channel 10, is an NBC-affiliated television station located in Columbia, South Carolina, United States. The station is owned by Raycom Media. WIS maintains studio facilities located on Bull and Gervais Streets (U.S. 1 and 378) in downtown Columbia, and its transmitter is located on Rush Road (southeast of I-20) in rural southwestern Kershaw County, outside Lugoff. On cable, the station is available on Charter Spectrum channel 3 and in high definition on digital channel 1203.
The station first signed on the air on November 7, 1953. The station's first telecast was a college football game between the University of South Carolina and the University of North Carolina. The station was originally owned by the Broadcasting Company of the South, a subsidiary of the Liberty Life Insurance Company, owners of WIS radio (560 AM, now WVOC). Charles Batson signed the station on the air, and remained the station's president and general manager until his retirement in 1983. It was the fourth television station to sign on in South Carolina and the third in the Columbia market, signing on just four months after WCOS-TV (channel 25) – which ceased operations in 1956 – and two months after WNOK-TV (channel 67, now WLTX on channel 19, where it moved in 1961). WIS is the third-longest continuously operating station in the state, behind WCSC-TV in Charleston and WNOK/WLTX.
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