WARQ
 |
|
| City | Columbia, South Carolina |
|---|---|
| Broadcast area | Columbia, South Carolina |
| Branding | Q93.5 |
| Slogan | Plays the Hits |
| Frequency | 93.5 MHz (also on HD Radio) |
| Translator(s) | 99.7 W259CL (Columbia, relays HD2) |
| First air date | February 6, 1971 |
| Format |
Hot AC HD2: Active rock "Rock 99.7" |
| ERP | 2,800 watts |
| HAAT | 135 meters (443 ft) |
| Class | A |
| Facility ID | 58400 |
| Callsign meaning | We ARe Q 93.5 |
| Owner |
Alpha Media (Alpha Media Licensee, LLC) |
| Sister stations | WHXT, WMFX, WOIC, WWDM |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
q935.com rock997.com (HD2) |
WARQ is a radio station licensed to Columbia, South Carolina and serves the Columbia market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 93.5 MHz with an effective radiated power (ERP) of 2.8 kW. Its studios are on Pineview Road in Columbia, while the transmitter tower is located atop the Capitol Center building at 1201 Main Street.
WARQ broadcasts in the HD Radio (hybrid) format.
WARQ signed on the air as WXRY on February 6, 1971 in mono with a Beautiful/Easy Listening music format. Later, the station converted to FM stereo, still with a Beautiful/Easy Listening music format supplied on reel to reel tape by Schulke.
In 1983, the station adopted the call letters WCEZ and maintained the Beautiful/Easy Listening format, with the slogan "The Beautiful Place to Be" and "Easy 93 WCEZ."
Shortly after the sale of then WCEZ (along with sister WVOC AM 560) to Ridgley Communications, the station abandoned the automated reel-to-reel Beautiful/Easy Listening format to a light rock format that incorporated more vocals and fewer traditional instrumentals. WCEZ then adopted the moniker "Lite 93.5" and began broadcasting a satellite-delivered light rock format supplied by Westwood One networks known internally as "Format 41."
Ridgley Communications later filed for bankruptcy protection and a private ownership group in the Fall of 1989 purchased WCEZ/WVOC out of bankruptcy. The group of owners, which included Olympia Networks Steve Bunyard and broadcast veteran Rick Dames, organized and operated the stations under the Clayton Radio name.
In January 1990, Clayton Radio replaced Format 41 with a Gold-based WARM AC format developed by McVay Media. The station adopted the moniker Star 93.5 and the call letters WAAS. As unfortunate as the transpositions were, the call letters were designed to put the station at the top of the Arbitron rating service list of stations and stood for "We Are Always Shining." The jingles used by WAAS were customized versions of JAM's "Q-Cuts" package.
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Wikipedia