WFLF (AM)
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| City | Pine Hills, Florida |
|---|---|
| Broadcast area | Greater Orlando |
| Branding | NewsRadio 102.5 WFLA |
| Slogan | Orlando's News - Weather - Traffic |
| Frequency | 540 kHz |
| Translator(s) | 102.5 W273CA (Orlando) |
| First air date | September 9, 1955 (as WGTO) |
| Format | Talk |
| Power | 50,000 watts day 46,000 watts night |
| Class | B |
| Facility ID | 51970 |
| Transmitter coordinates | 28°28′54.6″N 81°39′42.9″W / 28.481833°N 81.661917°W |
| Callsign meaning |
W FLorida Five-forty; also disambiguation of sister station WFLA in Tampa |
| Former callsigns | WGTO (1955-1994) WWZN (1994-1996) WQTM (1996-2001) |
| Affiliations |
Premiere Networks Fox News Radio |
| Owner |
iHeartMedia (Clear Channel Broadcasting Licenses, Inc.) |
| Sister stations | WJRR, WMGF, WRUM, WTKS-FM, WXXL, WYGM |
| Webcast | Listen Live |
| Website | 1025wfla.com |
WFLF (540 kHz "NewsRadio 102.5 WFLA") is a commercial AM radio station licensed to Pine Hills, Florida and serving Greater Orlando. It is owned by iHeartMedia and airs a Talk Radio format. The programming is simulcast on co-owned FM translator station W273CA, heard on 102.5 MHz in Orlando. The studios and offices are in the iHeart Orlando complex in Maitland. The transmitter is off Tower Pine Drive in Winter Garden. The station broadcasts using a directional antenna at all times, with the signal extending to the east to avoid interfering with Class A stations in Canada and Mexico. The power is 50,000 watts by day (the maximum permitted by the Federal Communications Commission) and 46,000 watts at night. WFLF is a Primary Entry Point station in the Emergency Alert System.
While its actual call sign is WFLF and its dial position is AM 540, the station calls itself "Newsradio 102.5 WFLA." Those call letters are actually assigned to co-owned talk station 970 WFLA in Tampa. And with more listeners tuning to FM, the station uses its FM dial position, 102.5, in its moniker.
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