City | Cocoa Beach, Florida |
---|---|
Broadcast area | Greater Orlando |
Branding | 101one WJRR |
Slogan | Orlando's Rock Station |
Frequency | 101.1 MHz (also on HD Radio) |
First air date | July 19, 1962 (as WXBR) |
Format |
Active rock |
ERP | 95,000 watts |
HAAT | 487 meters |
Class | C |
Facility ID | 51983 |
Transmitter coordinates | 28°34′51.00″N 81°04′32.00″W / 28.5808333°N 81.0755556°W |
Callsign meaning | W Just Real Rock |
Former callsigns | WXBR (1962–68) WCKS (1968–84) WDOQ (1984–85) WSTF (1985–92) WVRI (1992–93) |
Affiliations |
Compass Media Networks iHeartRadio Premiere Networks Premium Choice |
Owner |
iHeartMedia (Clear Channel Broadcasting Licenses, Inc.) |
Sister stations | WFLF, WMGF, WRUM, WTKS-FM, WXXL, WYGM ,[1045 The Beat-WTKS HD-2] |
Webcast | Listen Live |
Website | wjrr |
Active rock
HD2: Sports talk (WYGM simulcast) HD3: Alt 101.1
WJRR (101.1 FM) – branded 101one WJRR – is a commercial active rock radio station licensed to Cocoa Beach, Florida, serving Greater Orlando. Owned by iHeartMedia, WJRR is the Orlando affiliate for Skratch 'N Sniff and The Side Show Countdown with Nikki Sixx. The WJRR studios are located in the Orlando suburb of Maitland, while the station transmitter resides in Orlando. In addition to a standard analog transmission, WJRR broadcasts over two HD Radio channels, and is available online via iHeartRadio.
WJRR began operations in 1962 as classical music station WXBR. The station was renamed WCKS in 1968 and adopted a Top 40/CHR format as "CK101." In 1984 the station picked up the WDOQ calls after they were dropped by 101.9 FM in Daytona Beach and the format was changed to rock, then to adult contemporary shortly afterward. 101.1 FM adopted the new calls WSTF in 1985 and became known as "Sunny 101" and later "Star 101", continuing with an adult contemporary format. After a brief stint as WVRI "Variety 101" in the early 1990s, the current WJRR callsign and rock format were adopted on April 19, 1993 as "101.1 WJRR". Early positioning statement: "Just Ron and Ron in the Morning, Just Rock and Roll the rest of the day." As the station evolved to modern rock around 1994 under the guidance of Program Director Steve Robertson, the official slogan became "101.1 WJRR, The Cutting Edge of Rock." Following the acquisition of crosstown rock rival WDIZ (100.3) from Shamrock Communications in 1996, WJRR shifted to an Active Rock format with the slogan "The Rock Station." PD duties were picked up by WDIZ Program Director "Diamond" Dick Sheetz as Steve Robertson exited for an A&R position at Atlantic Records. After several weeks of simulcasting WJRR on the WDIZ signal, WDIZ picked up the WSHE call letters from 103.5/Miami and shifted away from rock toward a female-leaning AAA format leaving WJRR as the only Orlando rock station playing new music.