WRUM
 |
|
| City | Orlando, Florida |
|---|---|
| Broadcast area | Greater Orlando |
| Branding | Rumba 100.3 |
| Slogan | Mas Música Variada |
| Frequency | 100.3 MHz (also on HD Radio) |
| Translator(s) | 97.1 W246BT (Clermont, relays HD2) 97.1 W246CK (Kissimmee, relays HD2) |
| First air date | 1950 (as WKIS-FM) |
| Format | FM/HD1: Tropical/Latin pop HD2: Bilingual CHR "Oi2 97 Uno" |
| Language(s) | Spanish |
| ERP | 95,000 watts |
| HAAT | 484 metres (1,588 ft) |
| Class | C |
| Facility ID | 59976 |
| Transmitter coordinates | 28°34′51.9″N 81°04′31.2″W / 28.581083°N 81.075333°W |
| Callsign meaning | We're RUMba |
| Former callsigns | WKIS-FM (1950-1971) WDIZ (1971-1996) WSHE (1996-2004) WEBG (2004-2005) |
| Owner |
iHeartMedia (Clear Channel Broadcasting Licenses, Inc.) |
| Sister stations | WFLF, WJRR, WMGF, WTKS-FM, WXXL, WYGM |
| Webcast | Listen Live |
| Website |
rumba100.iheart.com oi297uno.com (HD2) |
WRUM (100.3 FM) is a radio station broadcasting Spanish songs. Licensed to Orlando, Florida, United States, the station is currently owned by iHeartMedia.
WRUM is also broadcast on HD radio. The station mainly plays reggaeton, Latin pop, and Salsa. The studios are in Maitland and the transmitter tower is in Bithlo.
The station was previously Oldies-formatted WSHE and WEBG, and prior to that, the frequency was home to Album Oriented Rock station WDIZ since 1971.
On April 19, 2017 WRUM-HD2 launched a bilingual CHR format, branded as "Boom 97 Uno" (simulcast on translators W246BT 97.1 FM Clermont and W246CK 97.1 FM Kissimmee). However, due to a trademark claim by Radio One (which uses the "Boom" brand for its classic hip hop stations), the stations rebranded as "Oi2 97 Uno" (pronounced "Oidos") on May 4, 2017.
...
Wikipedia