WMGF
 |
|
| City | Mount Dora, Florida |
|---|---|
| Broadcast area | Central Florida |
| Branding | Magic 107.7 |
| Slogan | More Variety from the 80's to Now! The Christmas Station (Nov.-Dec.) |
| Frequency | 107.7 MHz (also on HD Radio) 107.7 HD-2 for "WLOQ" ("Orlando's Smooth Jazz") |
| First air date | 1967 (as WORJ) 1990 (as WMGF) |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) |
| ERP | 98,000 watts |
| HAAT | 484 meters |
| Class | C |
| Facility ID | 51981 |
| Callsign meaning | W MaGic Florida |
| Former callsigns | WORJ (1967-1981) WJYO (1981-1990) |
| Owner |
iHeartMedia (Clear Channel Broadcasting Licenses, Inc.) |
| Sister stations | WFLF, WJRR, WRUM, WTKS-FM, WXXL, WYGM |
| Webcast |
WMGF Webstream WMGF-HD2 Webstream |
| Website |
magic107.iheart.com wloqradio.com (HD2) |
WMGF (107.7 FM, "Magic 107.7") is an adult contemporary radio station serving the Orlando, Florida market. Licensed to Mount Dora, it is owned by iHeartMedia, and operates out of iHeartMedia's Orlando offices in Maitland. It is broadcast at the FM frequency of 107.7 MHz, with a power of 98,000 watts effective radiated power from a transmitter in Orange City, Florida. As of June 2007, WMGF is broadcasting in HD Radio.
The station is best known for their Magic Morning Show with John & Leslye (John Forsythe and Leslye Gale), playing Christmas holiday music from Thanksgiving Day through Christmas Day.
The frequency used to be occupied in Orlando from 1967 to 1981 by WORJ (an album rock station known in the late 1970s as "Zeta 7") and then from 1981 to 1990 by WJYO-FM "Joy 108", which was also a Soft AC station. WMGF was established in 1990. WJYO is now operated as a Christian rock station in Fort Myers, Florida at the 91.5 FM frequency.
On January 25, 2008, it was announced that WMGF-FM is one of several Clear Channel radio stations to be sold, in order to remain under the ownership caps following the sale of Clear Channel to private investors. Until it is sold, WMGF-FM and other stations to be sold will be placed into the Aloha Stations Trust.
WMGF was, for a time, an affiliate of the Delilah After Dark and John Tesh Radio Show. Both were dropped in Fall 2010. As such, the station adopted Clear Channel's Premium Choice and synced the station's playlist with it 24/7 which made the station sounded like it's leaning towards the Adult Top 40 direction by the beginning of 2011. Around Fall 2011, the station had their playlist return to local programming completely. From there, the station leans more towards the Soft AC direction with heavier emphasis on the softer 70s, 80s, and 90s artists like Billy Joel, Elton John, Rod Stewart, James Taylor, Eagles, Jim Croce, Harry Chapin, Loggins and Messina, Air Supply, Kenny Loggins, Benny Mardones, Benjamin Orr, Whitney Houston, Taylor Dayne, Celine Dion, and Amy Grant, along with the upbeat 80s and 90s artists like Shannon, Haddaway, and Ricky Martin and all the recurrents and currents by artists like Train, Kelly Clarkson, Katy Perry, Adele, Bruno Mars, Carly Rae Jepsen, Gotye, Nickelback, and Daughtry that they continue to play which had the station borderline between Mainstream AC and Soft AC at the time. The station is still mostly voice-tracked. By March 2012, the station was placed on the Mediabase add board. When Clear Channel had another round of lay-offs through their stations in Fall 2012, the station's Programming Director was let go, therefore the station morphed back into a Mainstream AC under a new PD in which it had the station emphasize less on softer 70s, 80s, and 90s music by Spring 2013. By July 2014, the station changed their slogan to "More Variety from the 80s to Now". Along with that, the station eliminated 70s music completely and shifted their music to 80s, 90s, 2000s, and today only, which is what most adult contemporary radio stations are doing now.
...
Wikipedia