Toonami (Asia)
| Toonami | |
|---|---|
Toonami's official logo in Asia
|
|
| Launched | 1 December 2012 |
| Owned by |
Turner Broadcasting System Asia Pacific, Inc. (Time Warner, Inc.) |
| Picture format |
16:9 576i (SDTV) 16:9 1080p (HDTV) |
| Slogan | Home of the Superheroes |
| Country | Indonesia, Hong Kong, Thailand, Singapore, Sri Lanka, Pakistan, Philippines, Taiwan, Vietnam |
| Formerly called | Boomerang |
| Sister channel(s) | Cartoon Network Asia, Boomerang |
| Website | www.ToonamiAsia.com |
|
Availability
|
|
| Satellite | |
| Cignal (Philippines) | Channel 75 |
| Indovision (Indonesia) | Channel 42 |
| CTH (Thailand) | Channel 604 |
|
Dialog TV (Sri Lanka) |
Channel 52 |
| Sky Direct (Philippines) | Channel 16 |
| Cable | |
| StarHub TV (Singapore) | Channel 315 |
| SkyCable / Destiny Cable (Philippines) | Channel 42 (Digital) Channel 42 (Analog) |
| Cablelink (Philippines) | Channel 214 |
| Cable TV Hong Kong (Hong Kong) | Channel 30 |
| First Media (Indonesia) | Channel 126 & Channel 374 (HD) |
| MediaNet (Maldives) | Channel 203 |
| (Macau) | Channel 736 |
| IPTV | |
| now TV (Hong Kong) | Channel 446 |
| Singtel TV (Singapore) | Channel 224 (HD) |
Toonami is a television channel that launched in Asia on 1 December 2012. It is operated and distributed in Asia by Turner Broadcasting System Asia Pacific, Inc. which is a subsidiary of Time Warner. It is named after the programming block seen in the U.S, using the logo introduced in 2004 but with different branded promos.
Toonami is billed as the "ultimate home of the superhero" and "a dedicated destination for action enthusiasts". With content also available on its website, the brand promises a multi-platform experience. Featured action franchises include Young Justice, Dragon Ball Z, and Batman: The Brave and the Bold. The programming line-up also includes Cartoon Network original series such as Generator Rex and Ben 10: Alien Force. The channel is available in English, but with Mandarin Chinese and Thai options in Taiwan and Thailand, respectively.
Turner's Asia Pacific MD and Senior VP, Sunny Saha, claims the brand is created "for fans, by fans" and audiences are invited to connect with Toonami via Twitter, Facebook and YouTube where regular video content is shared with an online following. Toonami Asia's YouTube channel is divided into featured playlists. One month after the launch of Toonami, its Facebook page had more than 28,000 likes. Its Twitter feed has 250 subscribers since October 2012.
Toonami is available in markets including Indonesia, Philippines, Thailand, Hong Kong, Singapore, Taiwan, Sri Lanka, Pakistan and Maldives. Turner will be looking to expand the number of markets where Toonami will be on-air.
Confirmed cable operators are:
A number of "teaser" videos were created to raise awareness during the launch period. They were filmed in Hong Kong, Jakarta and Kuala Lumpur, and are still available on the Toonami Teasers playlist on YouTube. The majority of the videos are shot in a POV style featuring a mundane situation captured on an amateur video, which then pan out to reveal a spaceship, a robot, a superhero or alien.
To kick off Toonami’s launch in January 2013, fans are invited to play an active part in the channel’s origins which centres on NAMI, an artificial lifeform from the future. For an indefinite entry period, viewers must watch a short video and then submit their own ideas as to how to complete the background to NAMI’s story. Writers are advised to provide a submission through the Toonami website, on what they think the story should be. The winner with the best concept will be produced into an animated clip and a unique comic book.
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Wikipedia