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Sky Direct

Sky Direct
Type Direct-broadcast satellite television
Country Philippines
Availability Nationwide
Slogan "Ang paboritong cable ng bayan, nationwide na!"
Headquarters ELJ Communications Center, Mother Ignacia Street, Diliman, Quezon City
Owner Sky Cable Corporation
Launch date
March 18, 2016 (soft launching)
May 2016 (nationwide roll-out)
Picture format
DVB-S2 MPEG-4
Official website
www.mysky.com.ph/skydirect

Sky Direct (stylized as SKY direct) is a direct-broadcast satellite television service in the Philippines owned and operated by Sky Cable Corporation, a subsidiary of ABS-CBN. Sky Cable has been eyeing for a DBS service for a long time and considered on acquiring Dream Satellite TV from Antonio "Tonyboy" O. Cojuangco, Jr. The acquisition of Dream was reported to have reached an advance stage but for some undisclosed reasons, the deal was not sealed. Sky's entry to the DBS market was hindered by various oppositions from the industry, citing legal issues and the slow growth of the pay TV market in the country. On December 23, 2015, Sky was granted by the NTC a provisional authority to operate and maintain a DBS service in 251 cities and municipalities in the country for a period of 18 months. At present, Sky Direct offers prepaid and postpaid plans with exclusive channels from ABS-CBN and ABS-CBN Cable Channels such as ABS-CBN HD, ABS-CBN News Channel, and ABS-CBN Sports+Action HD. As of October 2016, Sky Direct has gained over 70,000 subscribers.

In May 2015, Sky Cable Corporation applied with the National Telecommunications Commission (NTC) for the roll-out of its DBS service with plans of spending at least 252 million pesos for the purchase of equipment (₱122 million) and working capital (₱130 million). On December 23, 2015, Sky Cable was granted a provisional authority by the NTC to operate and maintain a DBS service in 251 cities and municipalities for 18 months. Sky Cable plans to get 49,500 subscribers in the first year of operations and increase it to 864,600 subscribers in 10 years. NTC approved the application of Sky Cable to offer DBS services despite opposition from 14 companies from the cable and television industry.


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