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Pioneer Electronics

Pioneer Corporation
パイオニア株式会社
Public KK
Traded as :
Industry Consumer electronics
Founded Tokyo, Japan
(1938; 79 years ago (1938))
Founder Nozomu Matsumoto
Headquarters 28-8, Honkomagome 2-chome, Bunkyō, Tokyo 113-0021, Japan, Japan
Key people
Susumu Kotani (President)
Products Car audio and automotive navigation systems, Televisions (CRT Lens and Plasma, former product), PC DVD drives including PC DVD recorders, "set-top" DVD players and DVD recorders, Misc. DJ equipment
Revenue Increase 797 billion Yen (2007)
Increase12.5 billion Yen (2007)
Profit Decrease 6.7 billion Yen (2007)
Number of employees
22,193 (2014)
Website Pioneer Corporation (Japan)
Pioneer global network
Pioneer Karaoke Channel
先鋒卡拉OK頻道
Launched January 1996
Network Pioneer Corporation (Japan)
Astro (Malaysia)
Owned by Pioneer Corporation (Japan)
Astro (Malaysia)
Picture format SDTV (480i 4:3)
PAL (576i 4:3)
Slogan The Art of Entertainment
Country Malaysia
Hong Kong
Singapore
Taiwan
Japan
South Korea
Thailand
Italy
Language Teochew (Malaysia)
Chinese (Singapore)
Cantonese (Hong Kong)
Taiwanese (Taiwan)
Japanese (Japan)
Korean (South Korea)
Thai (Thailand)
Broadcast area Southeast Asia
Headquarters Malaysia:
Klang Valley
Selangor
Availability
Satellite
Astro
(Malaysia)
Channel 61

Pioneer Corporation (パイオニア株式会社?, Paionia Kabushiki-kaisha) commonly referred to as Pioneer, is a Japanese multinational corporation that specializes in digital entertainment products, based in Tokyo, Japan. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop, and its current president is Susumu Kotani.

Pioneer played a role in the development of interactive cable TV, the Laser Disc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, plasma display (branded as Kuro), and Organic LED display (OLED). The company works with optical disc and display technology and software products and is also a manufacturer. Sharp Corporation took a 14% stake in Pioneer in 2007, which has been reduced to 9%, but Sharp still remains the largest shareholder of Pioneer Corporation, followed by Honda Motor Co., Ltd. who owns roughly 4% of Pioneer shares following a memorandum between the two companies in 2010 to strengthen business ties.

In March 2010, Pioneer stopped producing televisions, announced on 12 February 2009. On June 25, 2009, Sharp Corporation agreed to form a joint venture on their optical business to be called Pioneer Digital Design and Manufacturing Corporation. In September 2014, Pioneer agreed to sell Pioneer Home Electronics (Home A/V) to Onkyo, and in March 2015, Pioneer sold its DJ equipment business division to KKR, which resulted in the establishment of Pioneer DJ as a separate entity, independent of Pioneer.


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