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Miss World 2010

Miss World 2010
Date 30 October 2010
Presenters Angela Chow, Steve Douglas
Entertainment Shayne Ward, Dave Koz, Carlos Aponte
Venue Crown of Beauty Theatre, Sanya, China
Broadcaster E!, CCTV
Entrants 115
Placements 25
Withdrawals Austria, Dominican Republic, Liberia, Slovenia, Swaziland
Returns Cape Verde, Cayman Islands, Fiji, Lesotho, Macau, Malawi, St. Kitts & Nevis, St. Lucia, US Virgin Islands
Winner Alexandria Mills
 United States
← 2009
2011 →

Miss World 2010, the 60th anniversary of the Miss World pageant, was held on 30 October 2010 at the Crown of Beauty Theatre in Sanya, China PR after Vietnam backed out of the hosting contract. 115 contestants from all over the world competed for the crown. Kaiane Aldorino of Gibraltar crowned her successor Alexandria Mills of the United States at end of the event.

The judges for Miss World 2010 were:

It was reported that Beijing may have pressured the judges to provide low scores for Mariann Birkedal, Miss Norway, because the Nobel Peace Prize was awarded to one of its political prisoners, Liu Xiaobo. During the time of the pageant, relations between China and Norway were "very strained."

On 8 June 2009, Mr. Hoang Kieu (RAAS Group Chairperson) and Mrs. Morley publicly agreed on Nha Trang as host for Miss World 2010.

According to a manager of the Tien Giang Tourism JS Company, RAAS bought 31 hectares in total to build a tourism site for Miss World 2010, which led to a public debate about some national ecological reserves being devastated and people having to leave their homes due to increasing living costs.

On 28 January 2010, RAAS told Khanh Hoa People's Committee office to announce that they were no longer organising the event without an official explanation on the debate. Khanh Hoa Province then decided to host Miss World with new sponsors. RAAS would return as the main sponsor if another province was assigned as host.

Finally on 2 April 2010, Deputy Prime Minister Nguyen Thien Nhan approved a proposal by the host province Khanh Hoa to back out of hosting Miss World.

Although Miss World 2010 was held in Sanya, China, RAAS Group was still in charge of the financial backing for the event. RAAS confirmed that Miss World would be back to Mỹ Tho, Tien Giang Province later in 2011 or 2012. However, according to many reliable newswire such as VnExpress, there is no way for Miss World being organised in Tien Giang Province in 2011 or 2012 under the umbrella of RAAS because Mr. Hoang Kieu owed the landlords in the province, involved in the tourism project millions of dollars,


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