MediaCorp TV Channel U
| Channel U U频道 Saluran U சேனல் U |
|
|---|---|
 |
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| Launched |
SPH MediaWorks Channel U: 6 May 2001 Mediacorp TV Channel U: 1 January 2005 |
| Closed |
SPH MediaWorks Channel U: 31 December 2004 |
| Network |
SPH MediaWorks (6 May 2001-31 December 2004) Mediacorp TV (1 January 2005-present) |
| Owned by |
SPH (6 May 2001-31 December 2004) Mediacorp (1 January 2005-present) |
| Picture format | SDTV (576i 4:3/16:9) |
| Audience share | 3.0% (P4+: 2.5%) (P15+, 2015, ) |
| Slogan |
SPH MediaWorks Channel U: 以優為先 (Putting Excellence [or You] First) (6 May 2001-31 December 2004) Mediacorp TV Channel U: 帶動亞洲流行 (Leading Asia's Trends) (1 January 2005-30 November 2008) 最精彩 (The Most Exciting) (1 December 2008 - 12 April 2015) 活出个性 (Live It Up) (13 April 2015 - Present) |
| Country | Singapore |
| Language | Mandarin Chinese |
| Broadcast area | Nationwide |
| Headquarters |
SPH MediaWorks Channel U: SPH Headquarters, Toa Payoh Mediacorp TV Channel U: Caldecott Broadcast Centre, Caldecott Hills |
| Formerly called | SPH MediaWorks Channel U (6 May 2001-31 December 2004) |
| Sister channel(s) |
Channel 8 Channel 5 Suria Vasantham Channel NewsAsia Okto HD5 |
| Website | tv |
|
Availability
|
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| Terrestrial | |
| Mediacorp - Analogue (PAL-B) | Channel 28 (UHF 527.25 MHz) |
| Mediacorp - Digital (DVB-T2) | Channel 33 (UHF 570MHz) (LCN 07) |
| Cable | |
| StarHub TV | Channel 107 |
| Mediacorp (via SCTV socket) | Channel 23 (UHF 487.25 MHz) |
| IPTV | |
| Singtel TV | Channel 7 |
Mediacorp Channel U or Channel U (U頻道; pinyin: U Píndào) is Singapore's first free-to-air Mandarin television channel in Singapore. It was formerly known as SPH MediaWorks Channel U.
Channel U was created by Singapore Press Holdings (SPH) on 6 May 2001 as an alternative Chinese channel to MediaCorp TV Channel 8. After SPH MediaWorks and MediaCorp merged on 1 January 2005, it now serves as a complementary to MediaCorp TV Channel 8.
When operated by the incumbent broadcaster SPH MediaWorks (a subsidiary of Singapore Press Holdings) during its first 4-years, Channel U operated from 10am (except Sunday where it began at 9:30am) to around 2:15am (the following day). Its programming was similar to Mediacorp TV Channel 8, with its foundation set up by some staff transferred over to SPH MediaWorks from Television Corporation of Singapore, as well as new staff recruited through talent search. There were two daily news bulletin, namely "6:30 News" at 6:30pm and "10:00 News" at 10pm, with an encore of the 10pm news before end transmission. Due to lack of facilities and expertise, broadcaster SPH MediaWorks could only produced a limited number of local productions. Nonetheless, the channel quickly grew its popularity and viewership over the years, through efforts like airing Hong Kong and Taiwan prime time television dramas and variety shows, by being the 1st channel to air television programmes from Korea and also producing the local productions with good quality. These efforts paid off eventually. In 2002, Channel U was named Terrestrial Channel of the Year.
However, this did not translate into profits for broadcaster SPH MediaWorks. Mounting losses from fierce competition and a small free-to-air television advertising demand caused the television business to be viewed as unsustainable. Thus, as "a rationalisation move to stem losses and enhance shareholder value", SPH MediaWorks was made to merge with MediaCorp with effect of 1 January 2005 and Channel U was operated by MediaCorp ever since.
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Wikipedia