Logo of SPH MediaWorks
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Private | |
Industry | Entertainment |
Founder | 2001 |
Headquarters | Singapore, Singapore |
SPH MediaWorks Ltd (Chinese: 报业传讯; pinyin: bào yè chuán xùn) was an ephemeral free-to-air terrestrial television broadcaster in Singapore. On 6 May 2001, SPH MediaWorks brought 2 alternative free-to-air terrestrial television channels to the audience in Singapore, operating SPH MediaWorks Channel U and SPH MediaWorks Channel i.
A subsidiary of Singapore Press Holdings (SPH) through SPH Multimedia Ltd, SPH MediaWorks was originally set up to create variety and healthy competition with Mediacorp TV Singapore Pte Ltd (Mediacorp TV), Mediacorp TV12 Singapore Pte Ltd (Mediacorp TV12), and (Mediacorp News).
SPH MediaWorks was widely praised for injecting more variety in local programming and for its creative innovations.
On 1 January 2005, SPH MediaWorks had its tearful closing ceremony, after being dissolved and disestablished and concluded with a closedown sign-off, in the early morning of final transmission upon the merging of operations with Mediacorp Television Broadcasting Arm (MediaCorp TV, Mediacorp TV12, and Mediacorp News) and Mediacorp Studios Pte Ltd (Mediacorp Studios).
On 17 September 2004, however, Singapore Press Holdings (SPH) and Mediacorp Singapore Pte Ltd (Mediacorp) announced that both companies had entered an agreement on merging the television operations of the two companies, of which operates the mainstream free-to-air terrestrial channels; Mediacorp Channel 5, Mediacorp Channel 8, TVMobile, SPH MediaWorks Channel U (优频道) and SPH MediaWorks Channel i.
The other free-to-air terrestrial channels, Mediacorp Suria and Mediacorp TV12 Central run by Mediacorp TV12 and Channel NewsAsia by Mediacorp News remained wholly owned and run by Mediacorp Pte Ltd, in contrast to the channels owned by Mediacorp TV Pte Ltd under the holding company of Mediacorp Television Broadcasting Arm (A Mediacorp Channel) as of 1 January 2005; Mediacorp Television Broadcasting Arm were 80% managed by Mediacorp and 20% by Singapore Press Holdings (SPH) through SPH Multimedia Ltd. The merger was seen as a move to reduce the losses faced by SPH since the launch of SPH MediaWorks Channel U and SPH MediaWorks Channel I, and to reduce the losses in the free newspaper market of "Today" faced by Mediacorp.