TVMobile
| MediaCorp TV TVMobile | |
|---|---|
| Launched | February 14, 2001 |
| Closed | January 1, 2010 |
| Network | MediaCorp TV |
| Owned by | MediaCorp |
| Picture format | 576i(SDTV) MPEG-2 |
| Slogan | It's anywhere |
| Country | Singapore |
| Broadcast area | Nationwide |
| Headquarters | Caldecott Broadcast Centre |
| Sister channel(s) |
MediaCorp Channel 5 MediaCorp Channel 8 MediaCorp Channel U MediaCorp TV12 Suria |
| Website | Official website |
|
Availability
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|
| Terrestrial | |
| Digital (DVB-T) | Channel 37 (602 MHz) |
MediaCorp TV TVMobile (Chinese: 流动电视) was a subsidiary of MediaCorp Singapore and was the first channel in the world to pioneer the use of Digital Video Broadcast (DVB) technology to deliver television programmes to commuters. With 89.3 MHz, TVMobile provided the latest infotainment, entertainment programmes and real-time news; keeping travellers informed while travelling.
TVMobile had outdoor-advertising platforms at shopping mall food courts, ferries, academic institutions, taxis and selected SBS Transit buses. Broadcasting from 6:00AM to 12:00 midnight (Singapore/Hong Kong time) daily, TVMobile provided an outdoor-advertising medium that scheduled programming according to viewers’ profile and their travelling patterns. However, it could only be received with a digital set-top box by home viewers.
MediaCorp announced on December 15, 2009 that TV Mobile is discontinued with effect from January 1, 2010.
MediaCorp has decided to terminate TVMobile upon expiry of its current agreement with SBS Transit on January 1, 2010.
The company said the discontinuation comes from a careful evaluation of the viability of the service, as resources required to operate and maintain TVMobile are substantial.
This may also be due to SBS Transit importing buses since 2002 but without mounting TVMobile in their buses (except 1 Volvo B9TL CDGE and Volvo B10TL). It is only available on Volvo B10M Mark III, Volvo B10M Mark IV (DM), Volvo B10M Mark IV (Walter Alexander Strider), Volvo B10M Mark IV (DM3500), Scania L94UB, Leyland Olympian 3-Axle, Volvo Olympian 3-Axle, Dennis Trident, Volvo B10TL Prototype and Volvo B10BLE (CNG) (not all).
This allows the Volvo B10M Mark IV (DM3500) to get deployed on their cross-border services (160 & 170), to replace de-registering Volvo B10M Mark III. The main reason it gets extended for 1 year is because of the TVMobile.
It featured re-runs and simulcasts of shows both in Mandarin and English, and lately some in Malay and a little bit in Tamil, from its sister channels and occasionally features original content; for instance, shorts produced in collaboration with Nanyang Polytechnic.
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Wikipedia