Lycamobile
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| Industry | Telecommunication |
|---|---|
| Founded | September 2006 |
| Headquarters |
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Key people
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Subaskaran Allirajah, Chairman Premananthan Sivasamy, deputy chairman |
| Products | Mobile telecommunications services |
| Revenue |
 €1.6 billion (2015) |
| Website | lycamobile.com |
Lycamobile is a mobile virtual network operator (MVNO) operating in 21 countries worldwide. The bulk of Lycamobile revenue is claimed to be generated from Lycamobile's SIM products. Lycatel, also a part of Lyca Group, serves its growing base of customers within expatriate and ethnic global niche segments that want to make international calls.
Lycamobile sells international Pay-As-You-Go SIM cards to consumers wanting to make international telephone calls. An MVNO leases radio frequency from mobile phone network operators and it forms partnerships with the operators in each country it serves. Lycamobile has also developed distinct business structures such as MVNA arrangements in different countries. It has often adopted an aggressive pricing strategy on entry to new markets in order to acquire early market share. In some instances, MNO partners of Lycamobile have been surprised by the actual growth rather than their own projected estimated growth of Lycamobile's products. In 2015 Lycamobile renewed a multi-year MVNO deal with O2
The Lycamobile brand concept was launched in 2005 with the first trading using the brand taking place in 2006. Its business structure is arranged to have local national private companies branded under licence as "Lycamobile" and operating exclusively in the particular country as either a MVNO provider or as the principal wholesaler of Lycamobile-branded products.
Since its launch in the Netherlands in 2006, Lycamobile has more than 15 million Pay-As-You-Go customers worldwide.
In 2015, PC Magazine's mobile analyst advised US customers to "take a look at some of the smaller virtual carriers which may offer better customer service or more customized plans" such as Lycamobile.
On the other hand, as of July 25, 2015, the Better Business Bureau says "Due to Lycamobile's failure to respond to 28 of [46] complaints, Lycamobile's rating with the BBB is an F (On a scale of A+ to F)"
While Lycamobile represents the core business of Lyca, namely the offering of a MVNO telecommunications services, Lyca has other telecommunication services provided to consumers:
GT Mobile (also known as "Gnanam Telecom") is a MNVO sub-brand of Lycamobile that operates in Denmark, Germany, The Netherlands, Sweden, Australia, Spain, Italy, France, Belgium, Switzerland and the United Kingdom. The brand, like its parent, is aimed at those who wish to make national and international phone calls on a Pay-As-You-Go basis. The GT Mobile brand offers alternative pricing structures and packages focusing more on national bundles from the Lycamobile brand
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Wikipedia