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Better Business Bureau

Better Business Bureau (BBB)
BBB logo
Motto Start With Trust
Founded 1912
Type 501(c)(6) non-profit organization
52-1070270
Focus Consumer protection
Industry self-regulation
Location
Products BBB Business Reviews
Accreditation for Businesses
Dispute resolution services
Services Rating site
Key people
Sharon Abrams, Chairman
Mary E. Power, President & CEO
Subsidiaries BBB Wise Giving Alliance
Revenue
$215,000,000
Employees
2,500
Website www.bbb.org

The Better Business Bureau (BBB), founded in 1912, is a nonprofit organization focused on advancing marketplace trust, consisting of 112 independently incorporated local BBB organizations in the United States and Canada, coordinated under the Council of Better Business Bureaus (CBBB) in Arlington, Virginia.

The BBB collects and provides free business reviews on more than 4 million businesses to over 123 million requests from consumers in 2013, helping make the BBB's website rank among the top 1,000 most-visited websites in the United States.

The BBB serves as an intermediary between consumers and businesses, handling over 885,000 consumer disputes against businesses in 2013, of which close to 78% were settled.

Nearly 400,000 local businesses in North America support the BBB. The BBB prospects successfully vetted businesses to become dues-paying Accredited Businesses that pledge and continue to adhere to the BBB Code of Business Practices. In return, the BBB allows Accredited Businesses in good standing to use its trademarked logo in marketing materials.

The Better Business Bureau is not affiliated with any governmental agency. Businesses that affiliate with the BBB and adhere to its standards do so through industry self-regulation. To avoid bias, the BBB's policy is to refrain from recommending or endorsing any specific business, product or service.

The organization has been the subject of controversy, particularly related to its alleged practice of giving higher ratings to businesses that pay a membership fee. The BBB disputes the claim that payment from businesses is required for them to receive an "A" rating.

"Medical quackery and the promotions of nostrums and worthless drugs were among the most prominent abuses which led to the establishment of formal self-regulation in business and, in turn, to the creation of the NBBB."

The 112 BBBs are independently governed by their own boards of directors and must meet international BBB standards, which are monitored by the CBBB. The CBBB is governed by leaders of local BBBs, as well as by senior executives from major corporations, and community leaders such as academics and legal experts. Each BBB is run separately and is chiefly funded by its Accredited Businesses, who often serve on its board. A study by a business school dean at Marquette University found that ninety percent of BBB board members are from business.


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