LBC Express
We like to move it
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| Private | |
| Industry | Courier |
| Founded | Luzon Broker Company (1945) |
| Headquarters | Pasay City, Philippines |
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Area served
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Worldwide |
| Products | Post delivery, express mail, freight forwarding, third-party logistics, wire transfers, cargo airline, remittance services |
| Subsidiaries | LBC Remit Express, LBC Foundation, LBC Sports Development Corporation, LBC Mundial Corporation |
| Website | LBC Express |
LBC Express, Inc. (previously known as Luzon Brokerage Company) is a courier company based in the Philippines.
It operates scheduled commercial vehicle cargo services in currently and planned cargo airline services begin on May 31, 2014. As of 2016, LBC has over 1,252 branches in the Philippines, and over 60 branches in the United States and Canada. It also has branches in Hong Kong, Brunei, Malaysia, Singapore, Japan, Germany, Spain, South Korea and Taiwan.
Luzon Brokerage Company was founded by Carlos Linggoy Araneta in the 1945 as a brokerage firm. With the help of his sons Juan Carlos, Santiago, and Fernando, Araneta expanded their family owned business and ventured into an air cargo agent and later as a forwarding service provider to clients. As a third party shipping provider, the company is responsible for dispatching shipments via asset-based carriers and arranges shipment space for their customers.The company continue to expand their logistic services in 1973 and introduced the 24-hour or overnight delivery services in the country later on. In 1985, The first branch of LBC outside the country was established in San Francisco, California, United States. Along with the opening of its US-based branch, the company introduced the famous “Balikbayan Box” and their money remittance service to cater to Overseas Filipino Workers (OFW). The moniker "Hari ng Padala" was earned by the company in 1990. A more convenient solutions like Branch Pick-up and Bills payment were added in 2005. While the more secured mail service for personal documents, loose cargo and container load were introduced in 2010. From personal services, the company also expand their reach and target business owners who are in need to delivery and logistic services.
The company silently re-branded on 2013 to highlight the emotional side of the business. Along with the brand overhaul, the company also opted to change the old logo to complement the new look and feel of the establishment. The new logo is called “Our Helpful World” representing the friendly smile of LBC employees and reminding them of their brand's 3C's (Certainty, Clarity, Convenience). In lieu to the re-branding, the company and its advertising partners also developed the new company tagline/slogan dubbed as "We like to move it".
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Wikipedia