Isagenix International
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| Private | |
| Industry | Nutrition, food and beverage |
| Founded | April 2002 |
| Headquarters | Gilbert, Arizona, USA |
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Area served
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United States, Canada, Mexico, Australia, New Zealand, Hong Kong, Taiwan, Puerto Rico, Singapore, Malaysia, Colombia, Indonesia |
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Key people
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Jim Coover, founder Kathy Coover, founder John Anderson, founder |
| Website | www |
Isagenix International LLC is a multi-level marketing company that markets dietary supplements and personal care products. The company, based in Gilbert, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover. As of 2013 the company reported having over 200,000 active sales associates. In 2012, the company reported revenues of approximately $335 million. The majority of Isagenix's sales come from the United States.
Isagenix was founded by John Anderson and Jim and Kathy Coover in 2002. Anderson had previously worked in the nutritional supplement industry and Jim and Kathy Coover had experience in the multi-level marketing industry. Jim Coover is chief executive officer, company president, and chairman. Kathy Coover is the company's executive vice president.
Jim and Kathy Coover acquired majority ownership in the company from Anderson in 2005. Anderson was retained as the company's "master formulator." Isagenix later expanded into Canada, Australia, Hong Kong, Taiwan and New Zealand.
In February 2009, Isagenix was part of a nationwide recall on peanuts thought to be contaminated with Salmonella, which were used by Isagenix in their Chocolate Dipped Honey Peanut Bar. The recall was voluntarily issued by the company, on FDA recommendations. No cases of illness were reported.
In 2010, Isagenix began funding research by biologist William H. Andrews' company Sierra Sciences on telomerase activity in natural compounds. A year later, based on the assay's results, Isagenix launched Product B, a telomere-supporting nutraceutical.
Isagenix uses a multi-level marketing model.
Isagenix sells nutritional products such as protein shakes, weight loss supplements, diet snacks and meals, and other dietary supplements. The company also sells cosmetics and "Wealth Creation" product bundles which are paired with the multi-level marketing sales model of the company.
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