Deliveroo

Deliveroo

Industry	Online food ordering
Founded	2013
Headquarters	Soho, London, United Kingdom
Key people	Will Shu (CEO) and Greg Orlowski
Number of employees	Over 13,000 employees (as of November 2016[update]) Around 20,000 technically self-employed couriers (as of September 2016[update])
Website	deliveroo.co.uk

Deliveroo is a British online food delivery company with operations spread across eighty-four cities in the UK, the Netherlands, France, Germany, Belgium, Ireland, Spain, Italy, Australia, Singapore, Dubai, and Hong Kong. It was founded in London in 2013 by Will Shu (a former economical analyst for S.A.C. Capital Advisors and ESO Capital and former investment banker at Morgan Stanley) and Greg Orlowski (who previously worked as a software developer and as a director of technology)

Orders are placed through its website and then either employed or self-employed bicycle, motorcycle or car couriers transport orders from restaurants to customers.

The company makes money by charging restaurants a commission fee, as well as by charging customers a fee per order.

Early June 2016, the German Hotel and Catering Association (German: Deutschen Hotel- und Gaststättenverbandes) cautioned for delivery services such as Deliveroo or Foodora (a competitor using almost an identical business model; and at that time almost equally present in Germany), claiming that they attack their value chain without respect. In this warning, the Association wanted to prevent the market for food delivery services starting to resemble that of hotels, where businesses have become dependent on booking portals such as Booking.com or HRS but are unsatisfied with the commission fees required by those portals.