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Yop

Yop
Type Smoothie drink
Manufacturer Yoplait
Country of origin France
Flavor banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla

Yop created and marketed by Yoplait, is a Smoothie drink sold in supermarkets and convenience stores in Belgium,Canada,France,Ireland,Switzerland, the United Kingdom, and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla. Different flavours are available in different markets.

Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop is the first drinkable Smoothie in Canada.

Yoplait made a well remembered advert when they re-launched Yop as the "smoother way to start the day" with a campaign through McCann-Erickson in April 2004. The campaign targeted teenagers and the spot featured teenagers with strong Jamaican accents singing a version of the Eddy Grant song, Gimme Hope Jo'anna, in their sleep. The song has been reworked into "Give me Yop" (Gimme Yop me mamma, Yop me mamma, Yop for when de mornin' come) and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, are demanding that their mothers give them the drink.

The yogurt Yop was used as an inspiration for Ankama programmers to create a race in the game Dofus, named Iop. Yop was one of the most commonly consumed drinks of the developers.


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