Wagon Wheel circa. 2012)
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Type | snack food |
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Place of origin | Australia, Canada, United Kingdom |
Created by | Arnott's Biscuits, Burton's Foods |
Main ingredients | marshmallow, chocolate flavoured coating |
Variations | Jammie, Toffee, Double Choc, Caramel, Banoffee |
Wagon Wheels are a snack food sold in Australia, Canada, Ireland, the Isle of Man, Malta, Spain, Russia, the Dominican Republic, and the United Kingdom. They consist of two biscuits with marshmallow sandwich filling, covered in a chocolate flavoured coating.
Wagon Wheels were created by Garry Weston, son of W. Garfield Weston. Garry Weston worked for his father's business in Australia before taking over his family's business in England. The biscuits were launched at the 1968 Olympia Food Fair. The name (originally "Weston Wagon Wheels") relates to the shape of the biscuits and capitalized on the Wild West, which was popular in mass media at the time.
In the United Kingdom Wagon Wheels are produced and distributed by Burton's Foods who separated from the Weston family connection when they were sold out of Associated British Foods in 2000. The original factory which produced the biscuit was in Slough but during the early 1980s production was transferred to an updated and modern factory in Llantarnam in South Wales. Weston had been producing biscuits on the Slough site since 1934 and the Llantarnam site since 1938.
In Canada, Wagon Wheels were originally produced by McCormick's however, they are now under the Dare Foods Limited name. They come in Original, Fudge, Choco Cherry, and Raspberry flavours.