WFDF (AM)
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| City | Farmington Hills, Michigan |
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| Broadcast area |
Metro Detroit Flint, Michigan The Thumb Southwestern Ontario, Canada |
| Branding | 910AM Radio Superstation |
| Slogan | The Most Powerful Voices in the Urban Community" "We Do Radio Our Way" |
| Frequency | 910 kHz (also on HD Radio) |
| First air date | May 25, 1922 (as WEAA in Flint, moved to Farmington Hills in 2006) |
| Format | Urban Talk/Music |
| Power | 50,000 watts (day) 25,000 watts (night) |
| Class | B (regional) |
| Facility ID | 13664 |
| Transmitter coordinates | 42°03′57″N 83°23′39″W / 42.06583°N 83.39417°W |
| Callsign meaning | Frank D. Fallain (original owner) |
| Former callsigns | WEAA (1922-1925) |
| Affiliations | Independent |
| Owner | Kevin Adell (Adell Radio Group) |
| Sister stations | WADL (TV 38) |
| Webcast | Listen Live |
| Website | 910amsuperstation |
WFDF (910 AM) is a Talk formatted broadcast radio station licensed to Farmington Hills, Michigan, serving the Metro Detroit. The station is owned and operated by Kevin Adell. WFDF broadcasts in HD.
The station began broadcasting in 1922 as WEAA in Flint. The call letters were changed to WFDF in 1925, in honor of the founder of the station, Frank D. Fallain (1890-1968). WFDF is a Class B station broadcasting on a Regional (not clear-channel) frequency.
For many years the station featured a middle-of-the-road music format targeting Flint. WFDF experimented with a Top 40 rock format (using the nickname "Giant 91") for a time in the early 1970s, but the station's older listeners disliked the change and tuned out in droves, leading the station to shift its music mix back toward Adult Contemporary by 1975. In the 1980s, as popular music formats on AM were dying and shifting to FM, WFDF became an Adult Standards station and a favorite with the older demographics. WFDF's format shifted to News/Talk in 1993. By 2001, the station was owned by Cumulus Broadcasting.
In 2002, Cumulus sold the station to ABC and in August, the station began featuring programming from Radio Disney. In 2003, ABC began preparations to move WFDF' to the Detroit market. It announced plans for a new array (of eight towers) in Monroe County, Michigan, and (first) applied to use the new site only for daytime operation (with Flint in the northwest corner of the proposed daytime coverage area) and to continue using the extant site near Flint during nighttime hours (since providing an interference-free nighttime signal to Flint from the Monroe County site, without exceeding the 50,000 watt maximum power limit, would have been practically impossible). Shortly after WFDF started broadcasting with this two-site operation, they applied to change their city of license to Farmington Hills (a Detroit suburb), with 50,000 watts of daytime power and 25,000 watts at night, both from the Monroe County site. If WFDF' had attempted to make the move in a single step, they could have been forced into a spectrum auction under rules that had recently been enacted at the time.
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Wikipedia