Radio Disney
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| Type | Radio network |
|---|---|
| Country | United States |
| Availability | National, through broadcast stations, satellite radio, and iHeartRadio |
| Slogan | Your Music, Your Way |
| Headquarters | Burbank, California, United States |
| Parent |
Disney Channels Worldwide (Disney–ABC Television Group) (Disney Media Networks) (The Walt Disney Company) |
|
Launch date
|
November 18, 1996 |
| Affiliates | See list |
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Official website
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radio |
Radio Disney, also known as Radio Disney Networks (corporate name Radio Disney, Inc.), is an American radio network that is owned by Disney Channels Worldwide, Inc., a subsidiary of Disney–ABC Television Group, a primary component of The Walt Disney Company's Disney Media Networks segment. Radio Disney Networks broadcasts three separated digital channels, Radio Disney, Radio Disney Country and Radio Disney Junior, via radio station's HD channel or by online stream sites. The original Radio Disney network play music and other content aimed at preteens and young teenagers; it can be described as a youth-targeted contemporary hit radio format with heavy emphasis on teen idols. Recently Radio Disney has become a Mainstream Top 40 Indicator reporter on Nielsen-BDS eventually being upgraded to monitored status with Nielsen-BDS. Radio Disney is also a monitored reporter on the Mediabase 24/7 Top 40 panel. The network is headquartered in Burbank, California.
Radio Disney is formatted like a traditional radio station, featuring prize giveaways (in which listeners can enter via telephone, the internet and since 2008, text messaging) and occasional in-studio interviews called "Takeovers," which usually occur during the weekday late-afternoon timeslot.
For many years Radio Disney affiliated with stations in markets of varying size, mainly large and mid-sized markets; however, since the early 2010s, it has started to withdraw from areas located outside of the 25 largest radio markets, owing to those listeners tuning in via either their website or mobile phone/tablet applications, along with the low adoption rate of HD Radio, which many Radio Disney stations have on their AM signals to match FM audio quality. On August 13, 2014, Disney announced that it would sell its remaining Radio Disney stations, with the exception of KDIS in Los Angeles. Disney announced that it would begin to syndicate Radio Disney through affiliations with HD Radio subchannels.
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Wikipedia