ViuTV

ViuTV
Logo of ViuTV
Launched	31 March 2016 (trial transmission on Now TV) 2 April 2016 (DTT launch) 6 April 2016 (formal launch)
Owned by	HK Television Entertainment
Picture format	1080i 16:9 (Digital HDTV)
Country	Hong Kong
Language	Cantonese and English
Broadcast area	Hong Kong Macau
Headquarters	Hong Kong
Sister channel(s)	ViuTVsix
Website	ViuTV
Availability
Terrestrial
Hong Kong Digital	Channel 99
Cable
Macau Cable TV (Macau)	Channel 99
IPTV
Now TV	Channel 99
Streaming media
Viu.tv	Watch live (Hong Kong only)

ViuTV is a Cantonese language general entertainment television channel in Hong Kong operated by HK Television Entertainment (HKTVE), whose parent company, PCCW , also operates IPTV platform Now TV and media streaming service Viu. The channel serves as a free-to-air outlet of television programmes shown on the channels operated by Now TV.

In 2015, HK Television Entertainment was granted a 12-year free-to-air television broadcast license by the Hong Kong Government. The Cantonese station, which the brand was announced on 20 October 2015 to be ViuTV, began transmission on 31 March 2016, on Now TV's channel 99.

The channel began broadcasting on DTT LCN 99 in the early morning hours of 2 April 2016, after Asia Television's free television license expired. ViuTV was granted the use of the DTMB MFN multiplex that ATV Home and ATV World formerly shared with TVB Jade.

During the trial transmission period, a barker programme titled We I U took most of schedules, showcasing what the channel would bring its viewers. The rest of schedules were filled with essential and obligatory programmes such as news bulletins and programming aimed at children, youth, housewives and elderlies, airing from 4:30 pm to 6:30 pm and again at 8 pm for a 30-minute newscast, with an additional morning slot from 8:30 am to 10:30 am on Saturday and Sunday 2 and 3 April 2016.

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