ATV Home
| Home | |
|---|---|
| Launched | May 29, 1957 |
| Closed | April 2, 2016 |
| Owned by | Asia Television |
| Picture format |
576i (PAL) 4:3 576i (SDTV) 16:9 |
| Language | Cantonese |
| Broadcast area |
Hong Kong, Macau parts of Guangdong Province, China Philippines Singapore |
| Replaced by | RTHK TV 31A (analogue service) |
| Sister channel(s) | ATV World |
| Website | HKatv.com/Home |
ATV Home (Chinese: 亞洲電視本港台) was a free-to-air Cantonese television channel in Hong Kong, owned and operated by Asia Television. It was formed in September 1963 as a result of the split of the bilingual Rediffusion Television subscription service (which was primarily owned by British company Rediffusion) into dedicated Cantonese and English-language services. In 1969, the broadcaster was granted a license for over-the-air broadcasting.
Facing heavy competition from its free-to-air competitor TVB Jade, a change in ownership in 2010 and an attempt to cut back on dramas in favour of more current affairs, news, and talk programming resulted in further financial losses and internal conflicts. Owing to ATV's deterioration and other issues, on 31 March 2015 ATV's over-the-air broadcasting license was revoked effective 2 April 2016; the channel signed off shortly before midnight on 1 April 2016, and was replaced on analogue transmission by RTHK 31.
ATV Home, in addition to Asia Television's history, traces back to Rediffusion Television, which was Hong Kong's first television service. The service launched on 29 May 1957, and a subscription fee of HK$25 was required to watch programming, which was considered to be expensive at the time.
On 30 September 1963, Rediffusion launched its Cantonese service, and the channel was christened "Rediffusion Television Cantonese Channel" (Chinese: 麗的映聲中文台). This would lay the groundwork for what will eventually become ATV Home.
On 1 February 1967, the channel was renamed "RTV-1" (Chinese: 麗的一台).
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