V8 (beverage)
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| Product type | Vegetable juice |
|---|---|
| Owner | Campbell Soup Company |
| Country | United States |
| Introduced | 1933 |
| Markets |
United States United Kingdom Australia Canada Mexico |
| Website | www.V8Juice.com |
V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either eight vegetables or a mixture of vegetables and fruits. The brand is owned by the Campbell Soup Company.
The original V8 got its name from the fact that it contained the juices of eight different vegetables.
The original V8 is made mainly from water and tomato concentrate, and reconstituted vegetable juice blend: water and concentrate of eight vegetables, specifically: beets, celery, carrots, lettuce, parsley, watercress, spinach, and tomato.Tomato juice makes up around 87% of the total drink. Campbell's has produced several varieties of the drink, such as Original, Spicy Hot, Lemon, Picante, Roasted Chicken, Low-Sodium, and Organic. Two spin-offs of the V8 brand, "V8 Splash", and "V8 V•Fusion", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is sweetened with high-fructose corn syrup and Sucralose or just Splenda in Diet V8 Splash, while V•Fusion is made from 100% juice and contains a daily serving of both fruits and vegetables per 8 fl oz (240 mL) glass.
V8 Vegetable Juice was developed by W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. Having had only mediocre sales success, in 1933 Peacock began blending the Vege-min juices into one product and selling this new concoction as "Vege-min 8". A grocer in Evanston, Illinois, recommended that he shorten the name to simply "V-8". In 1948, the Campbell Soup Company acquired the brand from the Charles Loudon Packing Company in Terre Haute, Indiana, and has maintained continuous production of the beverage through the present day.
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