Philip Kotler
| Philip Kotler | |
|---|---|
|
|
| Born |
May 27, 1931 Chicago, Illinois, United States of America |
| Nationality | American |
| Education |
DePaul University University of Chicago Massachusetts Institute of Technology |
| Occupation | Author, Marketing Professor, Economist and Consultant |
| Known for | marketing, economics |
| Website | www |
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published Confronting Capitalism: Real Solutions for a Troubled Economic System in 2015 and Democracy in Decline: Rebuilding its Future in 2016.
Both of Kotler's parents, Betty and Maurice, emigrated in 1917 from Ukraine and settled in Chicago, where Kotler was born on May 27, 1931. He studied at DePaul University for two years and was accepted without a bachelor's degree into the Master's program at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology (1956), earning both degrees in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
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